Marketing (B.S.)


  • As a marketing major, you can elect a general marketing track or focus your study in services, sports or technical marketing.
  • Clemson students have voted marketing “Best Major” two years in a row.
  • Each spring, marketing professors take select students to New York City to meet with the top marketing and advertising firms in the nation.
  • Our department has been recognized by the American Marketing Association’s Marketing News for emphasis upon undergraduate education that integrates classroom theory with industry practice.

A major in marketing begins at the end — with consumers. But it’s more than just creating an ad campaign that inspires people to buy a product. Our students quickly discover that marketing is about creating value for consumers, finding their needs, discovering their desires and promoting a product that they will then purchase. Consumer behavior, assessing market evaluations, research, international implications, price point determinations and efficient distribution chains are some of the things you’ll encounter while building, not just a product, but a brand. We’ll teach you how to define and speak to a target audience in order to get a desired response, and you’ll leave knowing how to establish a customer-centered business.


What you'll study:

While marketing offers the opportunity for creative expression not found in many other business disciplines, it is still rooted in facts and data. Throughout your classes you’ll learn the fundamentals of marketing — in-depth study of consumer behavior, promotional strategy, professional selling and marketing research.

Services Marketing Concentration
Focus on a broad background of service marketing, and narrow your focus to a specific service industry that interests you. Your courses will help prepare you for a competitive career in service industries such as banking, entrepreneurship, health/hospitality service and tourism.

Sports Marketing Concentration
If you’re interested in working with a sport property in brand-building activities, sponsorship development, special community projects or media relations, this concentration will be a good fit. You will study marketing strategies specific to the sport industry and build a strong marketing foundation to pursue a career in this multimillion-dollar industry.

Technical Marketing Concentration
This emphasis area provides knowledge of business integrated with technology and science courses. You will learn the technical functions of marketing such as production, engineering and quality control. With a focus in technical marketing, you can pursue positions such as product development specialist or sales engineer.


Popular Minors:

  • Communication Studies
  • Financial Management
  • Modern Languages
  • Psychology
  • Management

Similar Majors:


As a marketing student at Clemson, you’ll conduct research in the classroom and outside in the marketplace. With opportunities provided by the excellent faculty and advisers, you'll participate in real-world projects for marketing companies around the nation as well as those on Clemson’s campus.

Internships and Research Projects:

Join with other students in the Clemson University Marketing Association to network with local professionals and hone your skills so you can excel in the business world.
Every spring, marketing students participate in the American Advertising Federation Student Advertising Competition, as well as the National Collegiate Sales Competition.
Work on real-world projects for well-known companies, such as the campaign to introduce the Honda CR-Z in 2010, which began as a nationwide call for entries. In 2011, a class received first place honors in the Chevrolet Sonic Marketing Challenge.

Connect with Other Students:


What are students doing at graduation?*




Grad School


Seeking Employment



Where are students headed at graduation?*

Recent employers and job titles*

  • Ogilvy and Mather — Associate
  • Target — Executive Team Leader
  • Blackbaud — Account Development Representative

Recent graduate schools and sought degree types*

  • University of Georgia — Master’s
  • Clemson University — Master’s
  • University of Arkansas — Ph.D.

Common Career Areas**

  • Sales and Promotion
    • Industrial Sales
    • Wholesale Sales
    • Direct Marketing
    • Consumer Product Sales
    • Financial Services Sales
    • Services Sales
    • Advertising Sales
    • E-commerce
    • Sales Management
    • Promotion: 
      • Consumer
      • Trade
      • Sales Force
      • Customer Service
  • Brand/Product Management
    • Market Research
      • Primary/Secondary Data Collection 
      • Field Service
      • Data Analysis
    • Retail Buying/Management
      • Purchasing/Procurement
        • Banking
          • Credit Analysis
          • Lending
          • Trust Services
          • Mortgage Loans
          • Operations
        • Insurance
          • Real Estate
          *Represents only Clemson University graduates who completed Michelin� Career Center surveys from 2009 to 2011.
          **Used w/permission from Univ. of Tennessee.
          FIND OUT MORE.

          Have more questions or want more information? Fill out the form below, which goes directly to the following department contact. If you’d also like to receive general University information from Clemson’s admissions office, please follow the link to the right and sign up to join our mailing list.

          Amanda Cooper Fine, Undergraduate Adviser
          864-656-2448 —