FAST FACTS ›
- Our department has been recognized by the American Marketing Association’s Marketing News for emphasis upon undergraduate education that integrates classroom theory with industry practice.
- Each spring, marketing professors take select students to New York City to meet with the top marketing and advertising firms in the nation.
- Clemson students have voted marketing “Best Major” two years in a row.
A major in marketing begins at the end — with consumers. But it’s more than just creating an ad campaign that inspires people to buy a product. Our students quickly discover that marketing is about creating value for consumers, finding their needs, discovering their desires and promoting a product that they will then purchase. Consumer behavior, assessing market evaluations, research, international implications, price point determinations and efficient distribution chains are some of the things you’ll encounter while building, not just a product, but a brand. We’ll teach you how to define and speak to a target audience in order to get a desired response, and you’ll leave knowing how to establish a customer-centered business.