DATE:    11/22/99
CONTACT: Scott A. Mickey, (803) 775-4580
WRITER:  Bill Baker, (864) 656-3875

Clemson Sponsors Marketing Workshop for Farmers

     CLEMSON -- Farmers who would like to develop a written
marketing plan for their farms are invited to a Jan. 4-7 workshop
at Litchfield Beach and Golf Resort.
     The workshop is titled "Executive Marketing: Developing a
Marketing Plan." It is sponsored by Clemson University. During
the seminar, participants will receive training in commodity
market analysis and the mechanics of developing their plan. 
     The seminar will provide over 20 hours of hands-on
instruction, including problem-solving approaches to case
studies. The faculty will consist of leading professors from
Clemson University and Virginia Polynetic Institute & State
University. Agricultural lenders, commodity brokers and
experts in government programs are also included on the faculty
and involved in the development of the program. 
     Wayne Purcell will teach the technical analysis section and
Dave Kenyon will teach the fundamental analysis and market
strategy sections. Both are award-winning marketing professors
at VPI and SU. Dr. Purcell's research emphasis includes price
risk management strategies for grains and livestock. Dr. Kenyon's
research concentrations include futures and cash market price
relationships and supply/demand impacts in agricultural markets.
     Wayne Myers, of Kennedy & Coe, LLC, teaches the government
program section. He works with producers in over 20 states to
unravel the complexities of the farm program.
     Tuition is $275 per student ($350 after December 1). The fee
covers all instructional materials, three nights lodging at the
Litchfield Resort Hotel, the reception/oyster roast, breakfast,
and lunch. For the remaining meals, the Pawley's Island area
boasts a variety of dining opportunities.
     Enrollment is limited to 42 students. This will allow
maximum contact between participants and the instructors. 
     For more information, contact Clemson Extension specialist
Scott A. Mickey at (803) 775-4580.
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