HFES Student Chapter Guest Speaker: Jay Elkerton, Emerson Process Management

Join us Friday, March 30th at 11:15 in Freeman, room 116 for Clemson HFES guest speaker

Dr. Jay Elkerton from Emerson Process Management

Presentation Title:
Human Centered Design in Practice

Customers are telling us that our products are hard to use. At its core this
problem is not technical. We are a technical company with immense talent for
solving industrial process control problems. Instead, we believe that the
problem is inherently human. Our technical people do not have the skills and
methods to design for the users of our products and their needs. To address
this, we created a global program to train our staff on the fundamentals of
human centered design and also put in place core design competencies. These
competencies focus on identifying users, stakeholders, and their tasks,
inspecting our products for usability, and rapidly developing products with
iterative user feedback. While it is difficult to attain measurable business
results so soon – our effort is only a few years old, the approach is paying
off with numerous products being designed from the customer’s perspective
across multiple business units.

Jay Elkerton is the Director of Human Centered Design at Emerson Process
Management. In this role, he works with management and staff to improve the
customer experience with process management products by bringing users and
development teams together to understand customer needs directly. Jay has
training in psychology, human factors and industrial engineering. His
specialty is taming the complexity of engineering systems while also
delivering advanced functionality to meet the needs of a variety of users.
His past employers include Philips Labs, NYNEX, Nortel Networks and HP. Jay
holds degrees from the University of Minnesota and Virginia Tech where he
completed his Ph.D. He also taught and conducted research at the University
of Michigan in human centered design. He is a member of the Association of
Computing Machinery and the Human Factors and Ergonomics Society.

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