Schroeder: They were Framed! The Development and Validation of Context-Specific Measures of Individual Culture

Dissertation Proposal: They were Framed! The Development and Validation of Context-Specific Measures of Individual Culture

Presented by: Amber Schroeder

Committee: Patrick Rosopa (Chair), DeWayne Moore, Pat Raymark, Mary Anne Taylor

Details: Wednesday, September 28th, 2011 at 1:30pm in Brackett 419

Abstract:
Early personality research often described behavior in terms of individual dispositions or stable behavioral tendencies (Allport, 1937; Cattell, 1957; Guilford, 1959), thus taking a context-independent view of personality. However, a recent review of thousands of empirical studies illustrated that even seemingly superficial changes to contextual variables can have a large impact on study results (Richard, Bond, & Stokes-Zoota, 2003). Yet, the use of non-contextualized measures of individual culture still remains the norm in cross-cultural research. Thus, the purpose of the current paper is to develop and validate measures of two cultural variables (i.e., individualism and collectivism) specific to both work and nonwork life domains using a frame-of-reference approach (Wright & Mischel, 1987).

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