Stephanie Whetsel Borzendowski’s dissertation proposal

Stephanie Whetsel Borzendowski’s dissertation proposal is scheduled for Tuesday, November 26 at 9:00 am in Brackett 419.

Encouraging the Appropriate Use of High Beam Headlamps: An Application of the TPB

Drivers typically underuse their high beam headlamps at night even under ideal conditions (i.e., no leading, following, or oncoming vehicles). One explanation for this is a lack of knowledge regarding both the magnitude of visibility problems at night and the benefits that high beams provide. The purpose of the present study is to design and evaluate an educational intervention that is based on the Theory of Planned Behavior (TPB) that targets a more appropriate reliance on high beams. The TPB provides a framework for understanding how interventions may lead to changes in intentions and/or behavior. Study 1 will identify salient beliefs about high beams and determine the factor(s) that best predict intentions to use high beams. This information will inform the design of the intervention that will be evaluated in Study 2. Half of the participants who receive the intervention in Study 2 will form implementation intentions about the conditions under which they plan to use their high beams; it is expected that these participants will report using their high beams more often. I hypothesize that the participants who receive the intervention, particularly those who form implementation intentions, will report using their high beams more often, will be observed using their high beams more often during a short on-road drive, and have greater knowledge of the visibility benefits provided by high beams.

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