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Objective 2.
To develop management and marketing assistance for increased profitability
2.2. Action Plan
2.2.a. Infrastructure Development Programs
We will provide the Committee with feasibility studies or
reviews of programs requesting financial assistance from the infrastructure
development fund.
- Is the program feasible, that is, can the goals of the
program be accomplished with the resources requested?
- Is the program likely
to increase the profitability of shrimp trawlers and dock owners?
The above information may be used by the Advisory Committee in selecting
among requests for funding.
2.2.b. " Mark of Quality" and "Buy Wild
Caught America Shrimp" Programs
We will provide analysis of the alternative quality
improvement and marketing programs to determine which programs provide the
greatest benefit to South Carolina shrimpers. This analysis will
focus on:
- Estimating
the costs associated with alternative quality improvement programs
- Estimating
the impacts of quality improvements and the marketing of quality
shrimp on the profitability of shrimp trawlers and dock owners
- Training the
SCFSA extension agent working through the SC Sea Grant
office to assist shrimpers and dock owners in selecting the quality
improvement and marketing programs that improve their "bottom line."
2.2.c. Higher Prices for Wild Caught Shrimp for Shrimpers
The "mark of quality" and "Wild Caught" marketing
programs work to increase the price of shrimp at the retail level. We
will provide analysis of marketing systems, such as co-operatives, that
bring part of the retail price increase down to the shrimper. If a group
is interested in starting a cooperative, we will assist them in writing
grant proposals to get federal assistance monies. "Wild Caught" proposal
2.2.d. Budget
Salary @$57,150.00
and fringes (26%) for four faculty = $14,859.00 for personnel totaling
$72,009.00; travel to coast to be reimbursed at customary University
rates totaling $4,000; supplies (workshop supplies, materials, printing)
estimated at $3,991; total of $80,000.00.
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Questions or comments: shrimp@clemson.edu
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Issued in Furtherance of Cooperative Extension Work in Agriculture and Home Economics, Acts of May 8 and June 30, 1914
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