Packaging Design Fundamentals
November 10-12, 2009
Location: The Sonoco Institute at Clemson University
Coordinator: Andrew Hurley, ruperth@clemson.edu
Cost: Individual - $995, Group (3+) $950
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Event Overview
Fundamentals of Packaging is a holistic, theory-based course that address contemporary design fundamentals. The course is broken into three major categories:
• Human Design Factors
• Graphic and Structural Design Theory
• Applied Packaging Design
Below outlines lectures in the course:
• Human Perception
• Human Cognition
• Fashion and Appeal
• Design Decisions
• Consumer Profiling
• Branding and Marketing
• Space, Shapes and Unity
• Color
• Typography
• Symbols and Pattern
• Photo Theory
• Sustainability and LCA (life cycle analysis)
• Consumer Experience
Prospective Presenters and Contributors
- Christina Hung, Rhetorics, Communication, and Information Design (RCID)
- Jay Sperry, Graphic Communications
- Chip Tonkin, Packaging Science
- Heidi Jensen, Art