Graphic Communications

Behind Clemson's 2014 TAGA Journal

TAGA (Technical Association of the Graphic Arts) is an international organization focused on the technical advancement of the graphics industry. Along with professional members, TAGA also has several student chapters at different universities around the world. These student chapters participate in an annual print competition in which each school designs produces a journal. Journals are judged at the annual TAGA conference based on print quality, special processes, design and several other factors. The school with the best journal takes home the prize, Helmut Kipphan Cup.

Clemson’s chapter prides itself on having as much hands on activity with the design and production of the journal as we can. This year, we decided to focus both on digital innovations (AR and website building) as well as conventional print (the journal and case production). We left the annual competition with the Best Publication design award and are excited to compete again next year.

Case production

The structure of our case was designed using Solid Works. The designs were made using Adobe Illustrator. The molds were made using a Roland MDX-540 and a Makerbot Replicator 3D Printer. The cases were then printed on 0.8 mil high impact polystyrene using an Omet Varyflex Flexographic press with Shrink UV inks, generously donated by Environmental Inks. The cases were finally formed with a Belovac BVC class vacuum with 22 seconds of heat applied to every case. The cases were finally individually cut out by hand.

All parts of the case were made in house by students, and we are incredibly thankful for the help that Brad Gasque, Matt Furr, Erin Snyder, and Shane Hutchings for all of the help and hours they gave to us, even when they didn't necessarily want to see us.

Journal Production

Our journal was written, proofread, and approved by Clemson students and members of our TAGA chapter. The layout was created in Adobe InDesign and graphics were created primarily in Adobe Photoshop and Adobe Illustrator. The cover and pages were produced on an HP Indigo with the generous help of Classic Graphics, who allowed members of TAGA to attend and assist with the journal's press run. The book itself was perfect bound with the help of Classic Graphics. Our cover was printed on 100 lb Future Dull Cover stock, and our pages were printed on 80 lb Blazer Matte Text stock.

Thanks to Roscoe Pund and everyone else at Mac Paper for your donations and assistance. A special thanks to Laurel Brown, our main Classic Graphics contact- you made sure that we were always in the loop, even when we were two hours away.

"Splash Page" Production

Our splash pages, or in-between chapter pages, were all designed by members of our TAGA chapter using Adobe Illustrator and Adobe Photoshop. The pages were printed on Tango C1S 8 Point Cover stock using an Omet Varyflex Flexographic Press.

All parts of the splash pages were made in house by students, and we couldn't have done it without Brad Gasque and Matt Furr, who continue to surprise me with their undying patience. Special thanks to MVW for supplying the stock.

Augmented Reality

All concepts for the "Auras" in our book came from members of our TAGA chapter using Adobe Photoshop, Adobe Illustrator, and Adobe Dreamweaver. All AR is generated using Aurasma, HP Autonomy's augmented reality platform.

Clemson TAGA Chapter

  • Dr. Liam O'Hara (Advisor)
  • Kaitlin Edwards (President)
  • Kariahlyn Lindsey (VP)
  • Alex Horne (Production Manager)
  • Jacqui Hardy (Materials and Industry Coordinator)
  • Colleen Clark (Secretary)
  • Austin Williams (Creative/Digital Chair)
  • Emily Sudduth
  • Katherine Rieck
  • Brenna Theodore
  • Gray Murphy