B.S. Packaging Science - Design
M.S. Packaging Science - Transport/Distribution
Ph.D. Rhetorics, Communication and Information Design
50% Teaching / 50% Research
Small business product development, consumer experience, eye-tracking, design and aesthetics.
core courses: PKGSC 220, PKGSC 320, PKGSC 420, CI
online courses: Solidworks, ArtiosCAD, MODO
Dr. R. Andrew Hurley is an Assistant Professor of Packaging Science as well as a research associate at the Sonoco Institute of Packaging Design and Graphics at Clemson University where he is the Director of CUshop, a consumer-experience research laboratory. Dr. Hurley holds both a BS and MS in Packaging Science and a PhD in Rhetorics, Communication and Information Design. Focused on new product and package development, Dr. Hurley brings ideas to innovative, practical solutions. With state-of-the-art design and prototyping labs, consumer-experience/biometric testing (eye-tracking, GSR and EEG) and a full packaging pilot plant, concepts can be developed and brought to life in just hours. Dr. Hurley teaches both undergraduate and graduate courses in Packaging Science, mentors Food Science and Culinary Arts projects and is active in the design research community. He is a noted research leader in the field of packaging design, having a variety of peer-reviewed papers, author of seven electronic training programs used by hundreds of industry professionals and has presented at many international conferences.