Research InterestsMy primary research interests are currently exploring validity and reliability in communication methods. I also focus on organizational and cross-cultural communication. Research PublicationsBOOKS since 2020
- Croucher, S. M. (2026 in press). Cross-cultural communication. Wiley.
- Croucher, S. M., Kelly, S., & Zeng, C. (2025). Statistical methods for communication studies. Routledge.
- Croucher, S. M., & Cronn-Mills, D. (2024). Research methods: A theoretical and practical approach (4th
ed.). Routledge.
- Croucher, S. M., & Nshom, E. (2024). Research handbook on communication and prejudice. Edward Elgar
Publishing.
- Croucher, S. M., & Diers-Lawson, A. (2023). Pandemic communication. Routledge.
- Croucher, S. M., & Cronn-Mills, D. (2021). Research methods: A theoretical and practical approach (3rd
ed.). Routledge.
- Croucher, S. M., Galy-Badenas, F., Condon, S. M., Sharapan, M., & Salonen, M. (2021). Migration and
media in Finland: Perceptions and depictions of natives, immigrants and refugees. Palgrave Macmillan.
ARTICLES since 2025
- Croucher, S. M., & Condon, S. M. (2026 in press). Organizational bullshit: A pervasive form of
organizational communication. Review of Communication.
- Sadiq, M., Croucher, S. M., Ma, L., & Kang, F. (2026 in press). A sentiment analysis of the COVID-19
vaccine crisis in Nigerian online newspapers. Corporate Communications.
- Zhou, Z., Croucher, S. M., Li, M., & Hodis, G. M. (2026 in press). Cultural intelligence of Native English-
Speaking Teachers in China. Journal of International and Intercultural Relations.
- Croucher, S. M., Stangl, L., Feekery, A., Dutta, D., Kelly, S., & Cullinane, J. (2025 in press). A cross-cultural
comparison of student motivation and teacher confirmation in the time of COVID-19. Crisis and Risk
Communication.
- Yotes, T., Maydell, E., & Croucher, S. M. (2025 in press). The co-cultural communicative practices of the
Xinyimin in Indonesia. Communication Studies. https://doi.org/10.1080/10510974.2025.2548481
- Croucher, S. M., Kelly, S., & Rocker, K. (2025 in press). Perceived immediacy’s mediating effect on the
relationship between articulated dissent and structurational divergence. Communication Research
Reports. https://doi.org/10.1080/08824096.2025.2530447
- Tootell, B., Croucher, S. M., Cullinane, J., & Ashwell, D. (2025 in press). Exploring disputed acts of bullying:
A study of manager perceptions in New Zealand. Journal of Management & Organization.
https://doi.org/10.1017/jmo.2025.10022
- Jia, L., Croucher, S. M., & Gilbert, L. (2025 in press). Leveraging Natural Language Processing (NLP) to
understand media framing of Lyme Disease. Atlantic Journal of Communication.
https://doi.org/10.1080/15456870.2025.2501798
- Spencer, A. T., & Croucher, S. M. (2025 in press). Spiral of silence and the U.S. government’s response to
COVID-19. Atlantic Journal of Communication. https://doi.org/10.1080/15456870.2025.2512874
- Xu, Z., & Croucher, S. M. (2025). A BERTopic extraction analysis of Hall’s low-and-high
context communication in journals. Herald of Journalism.
- Croucher, S. M., Kelly, S., Separa, L., Yotes, T., Zhou, Z., Singh, R., Ashwell, D., & Condon, S. M. (2025). An
integrative approach to the prediction of argumentativeness. Southern Communication Journal, 90(4),
290-303. https://doi.org/10.1080/1041794X.2025.2509832
- Croucher, S. M., Ashwell, D., Dutta, M., Cullinane, J., Condon, J., & Spencer, A. (2025). COVID-19 fear and
ethnocentrism in the Global South: A cross-cultural analysis. Journal of International and Intercultural
Relations, 105, 102146. https://doi.org/10.1016/j.ijintrel.2025.102146
- Rocker, K. J., Kelly, S., & Croucher, S. M. (2025). An investigation of organizational communication
citizenship behaviors of faculty and staff at Historically Black Colleges and Universities. Communication
Quarterly, 73(2), 196-215. https://doi.org/10.1080/01463373.2025.2455570
- Separa, L. A., Croucher, S. M., Hodis, G., & Feekery, A. (2025 in press). The influence of host receptivity
and conformity pressure on the intercultural transformation of Filipino migrants in New Zealand.
International Journal of Intercultural Relations.
- Separa, L. A., & Croucher, S. M. (2025). The acculturation tendencies of Filipino migrant
workers in New Zealand. Journal of International and Intercultural Communication, 18(2), 194-213.
https://doi.org/10.1080/17513057.2025.2464138
- Croucher, S. M., Kelly, S., Jackson, K., Nguyen, T., & Elers, P. (2025). Does student sampling impact our
understanding of argumentativeness and verbal aggressiveness? Argumentation & Advocacy, 61(2), 162-
177. https://doi.org/10.1080/10511431.2024.2390775
- Li, M., Croucher, S. M., & Shen, L. (2025 in press). Navigating language endangerment: Miao vitality,
challenges, and solutions in Southwest China. Journal of Multilingual and Multicultural Development.
- Croucher, S. M., Kelly, S., Parshakov, P., Permyakova, T., & Zavertiava, M. (2025). Health information
search behaviors during COVID-19: Does culture matter? Journal of Intercultural Communication
Research, 53(5-6), 200-217. https://doi.org/10.1080/17475759.2024.2444988
Honors and Awards2024 - Elected Fellow of the International Communication Association
2023 - Top Paper – Instructional Communication Division of the International Communication Association
2023 - Top Paper – Argumentation and Forensics Division of the National Communication Association
2022 - Top Paper - Instructional Communication Division of the International Communication Association
2019 - Top Paper - Peace and Conflict Division of the National Communication Association
2019 - Top Paper - Chinese Communication Association Division of the National Communication Association
2013 - Family of Myung Seok Park Award for Best Quantitative Research – World Communication Association Conference
2012 - Family of Myung Seok Park Top Paper Award – Pacific Asian Communication Association Conference
2012 - Top Paper - Communication Apprehension Division of the National Communication Association
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