Faculty and Staff Profile

Stephen Croucher

Educational Background

2006 - University of Oklahoma - Ph.D. - Communication

2003 - Minnesota State University-Mankato - Communication

2000 - University of Nebraska, Omaha - BA in Journalism

Courses Taught

Clemson University
Communication Theory – COMM2020
Intercultural Communication - COMM3800

Massey University
Intercultural Communication – 219.304
Risk and Crisis Communication – 219.312
Business Analytics Projects – 115.801, 115.802, 115.803

University of Jyväskylä
Migration and Transition in a Global World – ICSP508/KVVS305
Theorizing Intercultural Communication (Book Exam) – KVVS104/105
Theories and Models of Intercultural Communication – KVVS106
Thesis Seminar – INTS102
Doctoral Seminar – KVVJ101
Research Methodology – INTS101
International Management – ICSP304/KVVS304
Philosophical Traditions and Intercultural Communication – ICSP409
Research Method Workshop – VIES103/VIEJ106
Communication Theory – KVVS111
Statistical Methods – KVVS003

Marist College
Research Strategies and Methods – COM-200
Intercultural Communication – COM-325
Research Strategies and Methods – COMG-501
Conflict Communication – COMG 620

Bowling Green State University
Humanistic Research Methods - MC 6400
Intercultural Communication - MC 6570
Descriptive and Inferential Statistics – MC 7020
Religion and Communication - MC 7290
Communication and Conflict - MC 7290
Health Communication - COMM 4440
Communication Research Methods – COMM 4060 (Special Topics)
Religion and Communication/Special Topic - COMM 4060 (Special Topics)
Intercultural Communication - COMM 4080
Communication, Race and Power - COMM 4200
Conflict and Communication - COMM 4040 (in person and online)
Organizational Communication - COMM 3070
Interpersonal Communication in International Contexts - COMM /INST 2100

Profile

Stephen M Croucher is a Professor of Communication at Clemson University. He studies organizational and intercultural communication. He has authored more than 135 peer-reviewed journal articles in journals such as Communication Monographs, Management Communication Quarterly, Journal of Applied Communication Research, Communication Education, International Journal of Conflict Management, Vaccines, and Mass Communication & Society. He has authored/co-edited more than 15 books and given keynote addresses in more than 25 nations. He serves on the editorial boards of various journals and served as the editor of the Journal of Intercultural Communication Research, Speaker & Gavel, and Frontiers in Communication. He is the editor of the Review of Communication and editor-elect for Communication Monographs. He is a Fellow of the International Communication Association. He has held various leaderships positions in the National Communication Association, International Communication Association, and the World Communication Association. He is currently the newly re-elected President of the World Communication Association.

Research Interests

My primary research interests are currently exploring validity and reliability in communication methods. I also focus on organizational and cross-cultural communication.

Research Publications

BOOKS since 2020
- Croucher, S. M. (2026 in press). Cross-cultural communication. Wiley.
- Croucher, S. M., Kelly, S., & Zeng, C. (2025). Statistical methods for communication studies. Routledge.
- Croucher, S. M., & Cronn-Mills, D. (2024). Research methods: A theoretical and practical approach (4th
ed.). Routledge.
- Croucher, S. M., & Nshom, E. (2024). Research handbook on communication and prejudice. Edward Elgar
Publishing.
- Croucher, S. M., & Diers-Lawson, A. (2023). Pandemic communication. Routledge.
- Croucher, S. M., & Cronn-Mills, D. (2021). Research methods: A theoretical and practical approach (3rd
ed.). Routledge.
- Croucher, S. M., Galy-Badenas, F., Condon, S. M., Sharapan, M., & Salonen, M. (2021). Migration and
media in Finland: Perceptions and depictions of natives, immigrants and refugees. Palgrave Macmillan.

ARTICLES since 2025
- Rocker, K. J., Croucher, S. M., & Kelly, S. (in press). Organizational culture, identification,
structurational divergence, perceived immediacy, and organizational citizenship behaviors of HBCU students. Howard Journal of Communications. https://doi.org/10.1080/10646175.2025.2601030
- Croucher, S. M., Condon, S. M., Separa, L., Zabrodskaja, A., Ding, G. G., & Green, M. D. (in press). Learning how to bullshit: A cross-cultural analysis of the relationship between assimilation and bullshit. Communication Studies.
- Omori, K., Jung, J.-Y., & Croucher, S. M. (in press). Proposing heightened emotions social dependency model: Review and extension of media system dependency theory. ICA Annals. https://doi.org/10.1093/anncom/wlag005
- Xu, Z, Croucher, S. M., Hu, S., & Li, B. (2026). An analysis of Hofstede’s cultural dimensions in communication journals. Herald of Journalism, 80(2), 4-17. https://doi.org/10.26577/7ey2mz44
- Zhou, Z., Croucher, S. M., Li, M., & Hodis, G. M. (2026). Cultural intelligence of Native English-Speaking Teachers in China. Journal of International and Intercultural Relations, 111, 102374. https://doi.org/10.1016/j.ijintrel.2026.102374
- Croucher, S. M., & Condon, S. M. (in press). Organizational bullshit: A pervasive form of organizational communication. Review of Communication. https://doi.org/15358593.2025.2558702
- Sadiq, M., Croucher, S. M., Ma, L., & Kang, F. (in press). A sentiment analysis of the COVID-19 vaccine crisis in Nigerian online newspapers. Corporate Communications.
- Yotes, T., Maydell, E., & Croucher, S. M. (in press). The co-cultural communicative practices of the Xinyimin in Indonesia. Communication Studies. https://doi.org/10.1080/10510974.2025.2548481
- Spencer, A. T., & Croucher, S. M. (in press). Spiral of silence and the U.S. government’s response to COVID-19. Atlantic Journal of Communication. https://doi.org/10.1080/15456870.2025.2512874
- Tootell, B., Croucher, S. M., Cullinane, J., & Ashwell, D. (2025). Exploring disputed acts of bullying: A study of manager perceptions in New Zealand. Journal of Management & Organization, 31(6), 2625-2640. https://doi.org/10.1017/jmo.2025.10022
- Jia, L., Croucher, S. M., & Gilbert, L. (2026). Leveraging Natural Language Processing (NLP) to understand media framing of Lyme Disease. Atlantic Journal of Communication, 34(1), 79-93. https://doi.org/10.1080/15456870.2025.2501798
- Cooks, L., Zenovich, J. A., Croucher, S. M., Kelly, S., Spencer, L., Zoller, H., Doshi, M., Pérez, K., Rudick, C. K., & Neville-Shepard, R. (2026). NCA editor reflection forum. Communication Teacher, 40(1), 98-114. https://doi.org/10.1080/17404622.2025.2541796
- Li, M., Croucher, S. M., & Shen, L. (2026). Navigating language endangerment: Miao vitality, challenges, and solutions in Southwest China. Journal of Multilingual and Multicultural Development, 47(2), 1024-1039.
- Sadiq, M., Croucher, S. M., & Dutta, D. (2025). An analysis of online newspaper framing of the COVID-19 vaccine rollout in Nigeria. Journalism and Media, 6(4).
- Croucher, S. M., Stangl, L., Feekery, A., Dutta, D., Kelly, S., & Cullinane, J. (2025). Student motivation and teacher confirmation, and student resilience in the time of COVID-19. Crisis and Risk Communication, 1(1-2), 194-217.
- Xu, Z., & Croucher, S. M. (2025). A BERTopic extraction analysis of Hall’s low-and-high context communication in journals. Herald of Journalism.
- Croucher, S. M., Kelly, S., Separa, L., Yotes, T., Zhou, Z., Singh, R., Ashwell, D., & Condon, S. M. (2025). An integrative approach to the prediction of argumentativeness. Southern Communication Journal, 90(4), 290-303. https://doi.org/10.1080/1041794X.2025.2509832
- Croucher, S. M., Ashwell, D., Dutta, M., Cullinane, J., Condon, S., & Spencer, A. (2025). COVID-19 fear and ethnocentrism in the Global South: A cross-cultural analysis. Journal of International and Intercultural Relations, 105, 102146. https://doi.org/10.1016/j.ijintrel.2025.102146
- Rocker, K. J., Kelly, S., & Croucher, S. M. (2025). An investigation of organizational communication citizenship behaviors of faculty and staff at Historically Black Colleges and Universities. Communication Quarterly, 73(2), 196-215. https://doi.org/10.1080/01463373.2025.2455570
- Separa, L. A., Croucher, S. M., Hodis, G., & Feekery, A. (2025). The influence of host receptivity and conformity pressure on the intercultural transformation of Filipino migrants in New Zealand. International Journal of Intercultural Relations, 105, 102128. https://doi.org/10.1016/j.ijintrel.2024.102128
- Separa, L. A., & Croucher, S. M. (2025). The acculturation tendencies of Filipino migrant workers in New Zealand. Journal of International and Intercultural Communication, 18(2), 194-213. https://doi.org/10.1080/17513057.2025.2464138
- Croucher, S. M., Kelly, S., Jackson, K., Nguyen, T., & Elers, P. (2025). Does student sampling impact our understanding of argumentativeness and verbal aggressiveness? Argumentation & Advocacy, 61(2), 162-177. https://doi.org/10.1080/10511431.2024.2390775
- Croucher, S. M., Kelly, S., & Rocker, K. (2025). Perceived immediacy’s mediating effect on the relationship between articulated dissent and structurational divergence. Communication Research Reports, 42(4), 213-223. https://doi.org/10.1080/08824096.2025.2530447
- Croucher, S. M., Kelly, S., Parshakov, P., Permyakova, T., & Zavertiava, M. (2025). Health information search behaviors during COVID-19: Does culture matter? Journal of Intercultural Communication Research, 53(5-6), 200-217. https://doi.org/10.1080/17475759.2024.2444988
- Kelly, S., Croucher, S. M., Kim, K. Y., Permyakova, T., Turdubaeva, E., Eskiçorapçi, N., Stanalieva, G., Orunbekov, B., & Winchester, D. D. (2024). A multi-nation validation portfolio for a Willingness to Communicate Measure. Journal of Intercultural Communication Research, 53(3-4), 121-142. https://doi.org/10.1080/17475759.2024.2424301
- Zhou, Z., Li, M., Croucher, S. M., & Hodis, G. (2024). Navigating English language instruction in China: Insights from Chinese students on Native English-Speaking teachers’ practices. Journal of Intercultural Communication Research, 53(3-4), 102-120. https://doi.org/10.1080/17475759.2024.2422624
- Croucher, S. M., Rocker, K., Singh, R., Feekery, A., Ashwell, D., Green, M., Murray, N., & Anderson, K. (2024). The link between organizational commitment and organizational burnout during the COVID-19 pandemic: A comparative analysis in the United States and New Zealand. Journal of Intercultural Communication Research, 53(1-2), 31-44). https://doi.org/10.1080/17475759.2024.2368471
- Gaytan, J., Kelly, S., Berry, I., Brown, W., Cundall, M. K., & Croucher, S. M. (2024). An exploration of student dissent in asynchronous online courses. Career and Technical Education Research Journal, 49(3), 103-123.
- Yotes, T., & Croucher, S. M. (2024). An integrated threat theory analysis of prejudice between native Indonesians and Chinese Indonesians. Journal of International and Intercultural Communication, 17(4), 427-447. https://doi.org/10.1080/17513057.2024.2397395
- Yotes, T., Croucher, S. M., & Maydell, E. (2024). Prejudice toward the Xinyimin in Indonesia: Testing the integrated threat model. Communication Research Reports, 41(4), 243-252. https://doi.org/10.1080/08824096.2024.2402289
- Croucher, S. M., Kelly, S., Ashwell, D., Condon, S. M., & Tootell, B. (2024). Cross-cultural measurement validation: An analysis of dissent, workplace freedom of speech, and perceived immediacy. Communication Research Reports, 41(2), 71-81. https://doi.org/10.1080/08824096.2024.2327545
- Croucher, S. M., Yotes, T., Ashwell, D., & Condon, S. (2024). A comparison of the relationship between extraversion and argumentativeness in the United States, Canada, Australia, and New Zealand. Communication Research Reports, 41(2), 82-93. https://doi.org/10.1080/08824096.2024.2327548
- Rahmani, D., Fletcher, P., Hess, A. C., & Croucher, S. M. (2024). How did New Zealanders decide to get vaccinated against COVID-19? Developing a novel comprehensive model of vaccination intention. Journal of Applied Communication Research, 52(5), 622-641. https://doi.org/10.1080/00909882.2024.2385351
- Croucher, S. M., Kelly, S., Ashwell, D., & Condon, S. M. (2024). Conflict styles within individualistic, low power distance, and low context nations: A four nation comparison. Communication Research Reports, 41(4), 232-242. https://doi.org/10.1080/08824096.2024.2396293
- Tootell, B., Croucher, S. M., Cullinane, J., & Ashwell, D. (2024). The overlap between workplace bullying and organizational dissent in New Zealand. International Journal of Conflict Management, 34(5), 961-981. https://doi.org/10.1108/IJCMA-03-2023-0037
- Croucher, S. M., Spencer, A. T., Bustamante, S., Nguyen, T., & Gomez, O. (2024). COVID-19 and government trust: A spiral of silence analysis in South America. International Communication Gazette, 86(7), 565-580. https://doi.org/10.1177/17480485231174424
- Croucher, S. M., Ashwell, D., Cullinane, J., Murray, N., & Nguyen, T. (2024). Vaccine confidence in New Zealand: Understanding the influences of demographic characteristics and patient self-advocacy. Atlantic Journal of Communication, 32(3), 403-414. https://doi.org/10.1080/15456870.2023.2263123
- Croucher, S. M., Kelly, S., Nguyen, T., Rocker, K., Yotes, T., & Cullinane, J. (2024). A longitudinal analysis of communication traits: Communication apprehension, willingness to communicate, and self-perceived communication competence. Communication Quarterly, 72(1), 99-119. https://doi.org/10.1080/01463373.2023.2292216

Honors and Awards

2024 - Elected Fellow of the International Communication Association
2023 - Top Paper – Instructional Communication Division of the International Communication Association
2023 - Top Paper – Argumentation and Forensics Division of the National Communication Association
2022 - Top Paper - Instructional Communication Division of the International Communication Association
2019 - Top Paper - Peace and Conflict Division of the National Communication Association
2019 - Top Paper - Chinese Communication Association Division of the National Communication Association
2013 - Family of Myung Seok Park Award for Best Quantitative Research – World Communication Association Conference
2012 - Family of Myung Seok Park Top Paper Award – Pacific Asian Communication Association Conference
2012 - Top Paper - Communication Apprehension Division of the National Communication Association