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Business Anthropology & Human Behavior Certificate

Business Anthropology & Human Behavior Certificate About the Certificate

Successful businesses don’t just rely on big data—they seek out human insights in areas such as consumer behavior, user experience and organizational culture. This three course Business Anthropology & Human Behavior Certificate Program expands the opportunities available to both industry professionals and students by offering cross-disciplinary training in business and social science research methods. The program combines cross-cultural anthropological knowledge and qualitative methods with foundational business concepts to produce globally informed business leaders and cultural researchers. See our program overview

How this Program Can Benefit You

Melissa Vogel
Melissa Vogel, Director
Business Anthropology Program
mvogel@clemson.edu

This program is especially valuable in that it is taught by live instructors with PhDs in their fields at a top research university. This program uses project-based learning to give participants valuable experiences that are easily transferable to real world positions. Tech companies like Intel, Microsoft, Xerox and Google already hire social scientists, and many other industries are realizing the value of this expertise to give them a competitive advantage. The skills you will learn in this program are relevant for many different career paths. For example, market researchers, designers, and even human resources professionals would benefit from an opportunity to gain a global perspective and an understanding of how social science research techniques can greatly enhance strategic decision-making. Additionally, consumer insights and user experience researchers can benefit from greater knowledge of business concepts and how to operationalize their skills for today’s global job market. This program brings together the best of both domains (business and anthropology) in a manner that facilitates success in the real world of global business.  

Program Information

This program has two separate options for completion. It can be completed for credit, which requires tuition, and not for credit, which only requires a course fee. Please click on the appropriate tab for separate program requirements for each option. 



Gail DePriestGail DePriest: Director Leadership Development & Corporate Relations - gdeprie@clemson.edu

Aleda RothAleda Roth: Burlington Industries Distinguished Professor of Supply Chain Management - aroth@clemson.edu

Anastasia ThryroffAnastasia Thryroff: Assistant Professor Marketing - thyroff@clemson.edu

Marissa ShufflerMarissa Shuffler: Assistant Professor, Industrial/Organizational Psychology - mshuffl@clemson.edu

M. Carlos Barrios KleissM. Carlos Barrios Kleiss: Associate Professor, Architecture - crbh@clemson.edu

Nathan McNeeseNathan McNeese: Assistant Professor, Human Centered Computing - mcneese@clemson.edu