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Business Anthropology & Human Behavior Certificate

Business Anthropology & Human Behavior Certificate About the Certificate

Successful businesses don’t just rely on big data—they seek out human insights in areas such as consumer behavior, user experience and organizational culture. This three course Business Anthropology & Human Behavior Certificate Program expands the opportunities available to both industry professionals and students by offering cross-disciplinary training in business and social science research methods. The program combines cross-cultural anthropological knowledge and qualitative methods with foundational business concepts to produce globally informed business leaders and cultural researchers. To learn more, listen to our program director’s interview with the South Carolina Business Review below.

How this Program Can Benefit You

Melissa Vogel
Melissa Vogel, Director
Business Anthropology Program
businessanth@g.clemson.edu

This program is especially valuable in that it is taught by live instructors with PhDs in their fields at a top research university. This program uses project-based learning to give participants valuable experiences that are easily transferable to real world positions. Tech companies like Intel, Microsoft, Xerox and Google already hire social scientists, and many other industries are realizing the value of this expertise to give them a competitive advantage. The skills you will learn in this program are relevant for many different career paths. For example, market researchers, designers, and even human resources professionals would benefit from an opportunity to gain a global perspective and an understanding of how social science research techniques can greatly enhance strategic decision-making. Additionally, consumer insights and user experience researchers can benefit from greater knowledge of business concepts and how to operationalize their skills for today’s global job market. This program brings together the best of both domains (business and anthropology) in a manner that facilitates success in the real world of global business. To see answers to FAQs, click here for professionals and here for students.  

Program Information

This program has two separate options for completion. It can be completed for credit, which requires tuition, and not for credit, which only requires a course fee. Please click on the appropriate tab for separate program requirements for each option. 




Q: What is anthropology?
A: Anthropology is the study of humanity over time and around the world. Anthropologists use a broad set of tools to study human societies including participant observation, ethnography and in-depth interviewing. Anthropologists approach problems using a holistic mindset and often employ interdisciplinary tools. There are four main subfields of anthropology including cultural anthropology, archaeology, biological anthropology, and linguistic anthropology.

Q: How do business and anthropology overlap?
A: Business Anthropology is the application of anthropological knowledge, methods, and theories to solving practical business problems. In today’s globalized world, it is increasingly important to understand people, and gather human insights to increase the quality of goods and services that businesses provide to consumers. Considerations for cultural differences can be pivotal when creating marketing campaigns, designing a product or application, or understanding an organization’s culture. Additionally, anthropological tools such as holism, cultural relativism, and qualitative methodologies are extremely valuable in a wide range of business settings to navigate the creation of a new product or service, understand a new customer base, or reveal constraints to organizational growth.