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Erwin Center for Brand Communications

Sly Peoples

Location: Seattle, Washington
Currently: EVP of Influence, Strategic Development and Collaboration at Edelman
Education: B.S., Accounting and Finance, Clemson University
MBA, Marketing, Purdue University Krannert School of Management

About: Sly Peoples describes himself as a leader, innovator and collaborator. He has over fifteen years of experience in finance, marketing and product creation. Peoples has worked with some of the world's largest and best-known sportswear brands and uses a blend of science and art to create.

Prior to joining Edelman, Peoples helped Adidas Basketball Footwear, with tactical growth strategies and creative storytelling. He also worked to establish Adidas' new up and coming stars, Donovan Mitchell and Trae Young, through creative footwear stories and brand positioning.

Before Adidas, he worked as the Sr. Business Director and Head of Product at Super Heroic, where he led all product creation and business strategies.

Early in his career, Peoples led Brand Strategy and Product Creation at Russell Athletic. Through collaboration, creative marketing and new product creation, he brought relevance back to the brand.

Being a Clemson grad, Peoples claims South Carolina as home even though he was brought up in the Army, living in Germany, Italy and Japan. Peoples still continues to travel but when he isn't traveling, he enjoys playing golf, hanging out in the outdoors and spending time with family and friends. Peoples is also a guest lecturer in the Erwin Center courses.

Erwin Center for Brand Communications
Erwin Center for Brand Communications | 130 Wilbur O. and Ann Powers Hall - Erwin Center, Clemson, SC 29634