WEBVTT

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What separates a good leader

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from a great leader?

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Good leaders

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understand culture.

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Great leaders recognize

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the subtle signals

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that shape behavior, collaboration,

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and performance,

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and use that insight to guide

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organizations through change.

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I'm Doctor Ale Kennedy,

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Associate Vice President

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and Chief Human Resource Officer

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at Clemson University

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and an instructor

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in Clemson's MBA program.

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What my experience has taught me

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is that every employee contributes

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to the culture,

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the way people communicate,

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lead, collaborate,

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and make decisions,

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all shape the success

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of an organization.

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In this program, students learn

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that culture is everywhere.

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It influences leadership

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and organizational effectiveness,

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and more importantly,

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how to build workplaces

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where both people and businesses

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thrive.