Guarding The Brand

We see it anywhere in the world and know we've found family. The bold orange, the Tiger Paw, the CLEMSON — it means we share a determined spirit, a dedication to excellence. We know the difference between a rock and THE rock. We know orange and purple go great together. We know Old Green Tom, Bowman Field, Death Valley. And if anyone shouts "1-2-3-4, 1-2-3-4" we know what comes next.


We are Clemson. And our brand is one of the most highly recognized, valuable brands among all universities. That's why we guard it so carefully.

Go Tigers!


The Board of Trustees has entrusted Creative Services to define, protect and exemplify the brand. Please direct any questions to drydend@clemson.edu.