Brand Guide

It is who we are at our very core. It is our past, our present and our future. The Clemson University identity is so basic and so valuable that we guard it closely. Every marketing and communication piece should respect the good name of the brand and enhance the brand in every possible way through consistent use of logos, colors, fonts and other brand-specific directives.

  • Color Palette

    Primary and secondary brand colors.

  • Logos

    Visible symbols of Clemson.

  • Photography

    Ideas and guidelines for best conveying the brand.

  • Typography

    Fonts and guidelines for their use.

  • Voice

    What we say and how we say it.

Brand Policy

In order to protect use of the name "Clemson University," the wordmark, the seal and University tiger designed in 1995, and the academic logo designed in 2009, and other official subordinate graphic symbols, the Clemson University Board of Trustees has determined that the name "Clemson University," the word "Clemson" used in the context of Clemson University, the University seal, the University tiger, the Academic logo, and other authorized symbols shall not be used for any noncommercial official, quasi-official, promotional or similar purpose by any organization, group or activity without the express approval of the Board of Trustees. Further, to ensure consistency in representation of the Clemson Brand, non-authorized logos, wordmarks or symbols may not be used to represent Clemson University or any of its colleges, schools, divisions, departments, programs or offices without the express approval of the Board of Trustees. Lastly, University units using Clemson University funds to produce publications or other communications materials must include approved Clemson branding. The Board delegates to the administration the responsibility for implementation of this policy, including authority to develop and publish guidelines for appropriate use of Clemson University’s name, symbols and logos, with approval of the Administrative Council, with the proviso that the final academic logo design will be approved by the Institutional Advancement Committee. In these cases, "the administration" refers to the Office of Creative Services of the Division of Advancement. In keeping with existing procedures, responsibility for monitoring use of symbols created in the Athletic Department will be delegated to the Athletic Department.

Adopted by the Clemson University Board of Trustees on February 12, 2009.
Academic logo approved on April 17, 2009.

For information about the use of the Tiger Paw, contact Tim Match, or 864-656-2911.
For information about the use of logos or other graphic symbols, contact Dave Dryden, or 864-656-2469.