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Clemson Social Media Resources

  • Register your Official Social Media Account
    To register your official social media account, please fill out and submit this form.
  • Social Media Guidelines and Best Practices

    Overview

    The rapid growth and ease of use of social media technologies have made them attractive channels of communication. Social media can be a very effective way to communicate, promote, and brand Clemson University to multiple audiences across and outside of the university. However, social media can pose risks to the University’s confidential and proprietary information and can compromise compliance with rules, regulations and laws. This document is intended to help guide university employees in the use of social media for official university communications. These guidelines are not intended to apply to Internet and/or social media sites that have been created and are maintained by faculty and staff on their own time and without use of Clemson University technology or resources.  However, many of the guidelines outlined in this policy would be good “best practices” for any social media interaction.

    Things to Consider Before Engaging in Social Media

    Creating a successful social media page requires careful planning and resource allocation. Before you begin to use social media on behalf of Clemson University, please remember the following:

    Keep in mind other Clemson University policies:

    This document does not affect other University policies that might apply to use of social media, including, but not limited to the Harassment policy, Computer Use policy, Workplace Violence policy and University Web Policy.  If your use of social media would violate any of the Institution’s policies in another forum, it will also violate them in an online forum.

    Get necessary approval

    Before starting a social media site for your college, department, or unit, make sure you have approval from a supervisor or director of the college/department/unit. Only Clemson University employees authorized by their college, department or unit may be a content owner” or “administrator” for university social media websites. Social media accounts that are being set up to represent an overall Clemson University “voice” or initiative first must be approved through University Relations.

    Plan for having at least two administrators for every social media site

    Having multiple content owners or administrators at all times for every social media application will ensure that the application can continue to thrive and be updated regularly even if one of the existing administrators changes jobs or leaves the university.

    Prepare for the necessary time commitment

    A social media site will only be effective if the administrators take the necessary time to generate interesting and interactive content and build relationships with the online community. While regular and timely updates and discussions are key to building your community, please also keep in mind that you don’t want to overload your audiences with too much information.

    Make it easy for people to find your site

    To maximize exposure and participation with your social media site you will want to make it as easy as possible for people to find it when searching online. A couple of suggestions on how to do this:

    1. Use Clemson University in the title of the site, if possible
    2. Try to avoid only using acronyms when naming your site

    Use of Clemson University logos

    If you are creating a social media site on behalf of Clemson University, please use official logos and graphics that represent and adhere to the logo guidelines.

    The office of Creative Service at Clemson can provide guidance with graphics and design for your social media site.

    Raising money via social networks

    Charitable Contributions to or on behalf of the Clemson University Foundation or any other 501(c)(3) organization whose mission is to support Clemson University, cannot be solicited, nor can they be accepted, unless approved in advance by the Foundation (http://www.clemson.edu/giving/cufoundations/).

    Posting on Behalf of Clemson University

    Sharing Clemson University news, events or promoting faculty, staff and student work through social media is an effective and low-cost way to engage various audiences of the university. In addition to the general guidelines discussed above, employees creating or posting on social media sites on behalf of Clemson University should remember:

    Be Accurate

    Make sure you have all the facts before you post. All research, data reporting and analysis made public on the Web should be verified for accuracy. Cite and link to your sources whenever possible.  That is how you build the trust of your community.

    Realize your posts are public

    If you have any questions about the appropriateness of the material you are posting to a university social media site, please check with your supervisor.  Also, as an employee of a public institution, Faculty, staff and student communications are subject to the South Carolina Freedom of Information Act.

    Keep confidential matters private

    Do not post proprietary information about Clemson University, including information about students, alumni or employees. Remember that most records related to students are protected from disclosure under the federal law known as the Family Educational Rights and Privacy Act (FERPA). Disclosing any personally identifiable student education records through social media sites is a violation of FERPA. Information collected in connection with research may be protected under a Nondisclosure Agreement, research protocol or other applicable law or agreement. Any protected information must not be disclosed through social media.

    Be transparent

    It should be obvious that you work for Clemson University if you are posting as part of your job. If you are posting as a representative of Clemson University, your posts are viewed as representing the views of Clemson University, so make sure to post responsibly and with respect to others in your community. Your posts directly reflect on the university.

    Responding to negative comments

    When you find yourself disagreeing with others, keep your comments appropriate and polite. If you find yourself in a position where the communication becomes antagonistic, avoid being defensive. Please be respectful of other’s people’s opinions. Having thoughtful discussions on important topics is a great to way to build your community and is a very important aspect of having a successful social media site.

    Don’t be afraid to ask for help

    If you receive a question you cannot answer or if you see incorrect information about Clemson University, contact University Relations (864-656-2061) for assistance.

  • Creating a Facebook Page

    Facebook pages help organizations broadcast information in an official, public manner to people who choose to connect with them. Similar to profiles, Facebook pages can be enhanced with applications that help organizations communicate and engage with their audiences, and capture new audiences virally through Friend recommendations, News Feed stories, Facebook events and more.

    You can create and manage a Facebook page for your organization from your personal account. Please note that only the official representative of an organization is permitted to create a Facebook Page.

    If you do not have a personal account, you can sign-up for Facebook at: http://www.facebook.com/r.php

    Step 1

    Before you create a Facebook page, you have to think about a good title for your page. Think about what users would look for.

    For example, if you would like to create a page for the "Anderson County Extension Office," don't use an acronym like "ACEO" since users would probably not search for it. Also, do not call it “Extension office” as this name should be left for nationwide organizations.

    Find a page name that users would search for and that the members of your organization will approve.

    Step 2

    To create, categorize and name your page, go to:http://www.facebook.com/pages/create.php

    Create Facebook page

    To create an official page, Clemson Public Service units or College departments should use select the “Brand, product or organization” radio button for organization type and “Non-Profit” from the drop-down menu. Next, enter your page name and click the “Create Official Page” button.

    Create Facebook page

    Be sure that you are absolutely happy with the page name and category you choose. Once you select a category and name, you cannot change it! You can only delete and start from your page from scratch.

    Step 3
    Your page is now created. Now it is time to:
    • Upload an image: Try to use the official logo of your organization. Ensure that logos are correctly sized. If you need help with the image, contact your web team for help.
    • Provide some basic information about the page. This could be your "elevator pitch" that explains what the organization does and what it can do for the reader.

    Create Facebook page

    Step 4

    Congratulations! Now it is time to post news and to advertise your new Facebook page. Start posting news from your organization and keep in mind that you can receive better feedback if you do not just rehash press releases. Engage your fans by asking questions.

    To get help with ways how to promote your Facebook page, visit "How to Promote Your Facebook Page".

    Keep in mind that a Facebook page does not replace a website with valuable content. Because the content on Facebook moves "out of sight" over time, your should keep fact sheets and research information on your website.

    For additional information on how to create, administer and edit pages, visit the Facebook Help Center at http://www.facebook.com/help/?page=904

  • Promoting your Facebook Page

    As you probably know, people won’t come to your Facebook page without a little work. Here are a few tips to promote your page, help you increase your number of “fans”, and use Facebook to get the word out about your work:

    1. Invite your Facebook friends to your page. You probably have your own friends on Facebook and odds are some of them are interested in the work you do. Send them a personal message inviting them to check out your organization’s Facebook page. Don’t ask everyone; just invite your friends who may truly be interested.
    2. Keep your Facebook page updated. Don’t make the mistake of neglecting your Facebook page. Keep the content fresh and don’t forget the viral nature of Facebook. When someone interacts on your page it may appear on that person’s Facebook feed, promoting your page to their friends. If a fan asks a question, try to answer as soon as possible.
    3. Create exclusive content just for fans. Add content to your page for your fans that they cannot get anywhere else. Think about exclusive videos, podcasts, tips, gifts, discussion threads, etc.
    4. Promote regular interaction. Fans of your page love interaction. For example, ask fans to upload interesting photos from your county. Have your fans upload their photos to your Fan Page. Interaction keeps people connected
    5. Use a button to your Facebook page on your website. Download the “Find us on Facebook” badge below to link to your Facebook page.
      Facebook logo
      Right-click and save it to your computer. Insert the Facebook image on your website home page and link it to your Facebook page. The URL of your Facebook page is randomly generated until you reach 1,000 fans, then Facebook lets you pick your own URL. To be sure you add the correct link when it is randomly generated, copy the URL in the address bar of your web browser.
      Facebook logo
    6. Leverage your email contacts. You are likely to have contacts in your email address book. Take advantage of that. Include your Facebook page URL in your email signature.
    7. Tag photos. If you host events, be sure to take plenty of photos, load the photos to your fan page and tag the people on the photos. Encourage fans to tag themselves. This, again, pushes that photo and the link to your page out into their wall and friends.
    8. Use the @ tag. As long as you’re a fan of your own fan page, you can “@ tag” it on your own personal profile wall. Tag your fan page by writing a personal status update. Start typing the “@” symbol and the first few letters of your fan page name (this works whether you have your username registered or not), and it will appear from a drop-down menu to select. This makes it an easy link that your friends can choose to click. This also can be done when you post messages on other people's walls or fan pages. But keep in mind to not just spam other pages.
    9. Announce your Facebook page to your web team. Clemson University and College departments have websites/directories that list all University related Facebook pages. By announcing it to your web team, you might get listed and gain additional traffic/fans.
  • Clemson YouTube Guidelines

    Clemson University’s YouTube channel has been reorganized to help give you access to all the latest Clemson-related videos. The channel is managed by the Clemson Marketing Services Department, with the goal of including all University, college, departmental and alumni-related videos. In order to continue to build an expansive library, we need your help in gathering all existing and future Clemson videos.
     
    Only official and approved Clemson University, college, departmental and administrative unit videos, or select videos approved by the CNMT, will be posted to Clemson’s YouTube Channel.
     
    The channel will serve as a key promotional tool for your college or department, receiving thousands of views every month. Additionally, once videos are uploaded, they can be embedded on Clemson Web sites and Facebook pages.
     
    Please help us to develop Clemson’s YouTube channel by submitting your Clemson-related videos.

    Video Guidelines for the Clemson YouTube Channel

    Logos and Branding

    It is important that Clemson University videos communicate Clemson's brand both visually and conceptually.

    Official and approved Clemson University logos are to be used on officially recognized and administered University, college, departmental or administrative videos. For correct use and listing for approved Clemson University logos and brand guidelines, please see the brand guidelines logo policy.

    To create consistency and brand awareness for all University videos, the appropriate beginning and end tag logos should be used on all University videos. Click here to view and download various start and end tags.

    Copyright Policing

    Prior to the distribution of any Clemson University video, it is imperative that you have received in writing the rights to distribute the material. No copyrighted audio or video can be featured.

    File Size and Formats

    Your video file should not exceed 20 GB; however, it should be at least 640x480 resolution. The large file size allows for both high quality and HD videos to be uploaded to YouTube.
    Preferred file types for YouTube are Quicktime (.mov) and MPEG (.mp4).

    Submitting Files to Clemson YouTube Channel

    For inclusion on the Clemson YouTube Channel, please submit your video file to jjb@clemson.edu through the following link: https://filedrop.clemson.edu/dropbox/

    In addition to submitting the video file, please e-mail Jacob with the following information about the video:

    • Title: This should be no longer than 5-7 words describing the main content of the video.
      Example:  Clemson Admissions Video 2010
    • Description: A few sentences that provide a summary of what the video is about. Include the relative date [January 2010] and, if possible, a Clemson Web page to link back to.
      Example: This video gives prospective students a closer look at everything Clemson University has to offer them including majors, facilities, housing options and extracurricular activities.
    • li>
    • Key words: List both internal and external descriptive words, names and items referenced.
      Example: Clemson University Admissions, Clemson University, Top Public School, Clemson Tigers, Determined Spirit