The goal is clear, professional, consistent communication to enhance the image of Clemson University. The styles listed here are to be followed in all promotional and marketing materials and are not intended as guidelines for academic materials.
The first source for editorial guidelines for Clemson marketing community.
The first source for words and their meanings. It is available in print, online and as an app for your phone or tablet. Subscription to the online version of the Associated Press Stylebook includes the Merriam-Webster New World College Dictionary.
Unique to Clemson
A few editorial preferences are unique to Clemson. You’ll find those below.
- Making It Real
Sub Brand Guidelines
- Alumni Brand Standards
- Athletics Brand Standards
- Development Brand Standards
- CU-ICAR Brand Standards
- Student Affairs Brand Standards