Our personality: determined
Clemson University gets things done. We handle setbacks with determination and resolve. We support each other. We value family, tradition, loyalty. We value ethics. We like to win. There's a reason we love orange – the loudest color in the spectrum. There's a reason we're Tigers — one of nature's fiercest creatures. We are determined.
- Proud
- Winning
- Intelligent
- Orange
- Dedicated
- Loyal
- Passionate
- Competitive
- Creative
- Visionary
- Driven
- Resourceful
- Optimistic
- Family
- Tenacious
- Intense
- Collaborative
Sub Brand Guidelines
- Alumni Brand Standards
- Athletics Brand Standards
- Development Brand Standards
- CU-ICAR Brand Standards
- Student Affairs Brand Standards