Sub Brand Guidelines
- Alumni Brand Standards
- Athletics Brand Standards
- Clemson Forward Brand Standards
- Development Brand Standards
- CU-ICAR Brand Standards
- Student Affairs Brand Standards
Fonts are carefully designed to convey a personality, and these were chosen to convey Clemson’s personality. Some are formal, some casual, some bold and some elegant. All convey a different side of the Clemson brand and should be used as carefully as any other element of design.
Brand fonts are available to campus communicators who are producing marketing and promotional collateral. Contact Dave Dryden at 864-656-2469 or email@example.com. The fonts are also installed on workstations in the Reference section of the Cooper Library for student use. Alternatively, purchase links are included below.
The “legacy” font of Clemson that has been used for many years and is most associated with the brand because of its role in the logo.
Goudy Old Style
Our workhorse. A sans-serif font that is sophisticated and modern in style.
Note: Verdana is an acceptable alternative for times when Trade Gothic is impractical or unavailable.
Trade Gothic Family
Formal script that is great for invitations, diplomas, certificates and other official documents.
Friendly, casual font that works with the welcoming feel of the Clemson campus.
This is a bold, serif font that hearkens back to the historic, collegiate styles of early Clemson.
Titling Gothic FB Skyline is a modern style that is often used for headlines and subheads. It allows for a tightly condensed, modern look.
Titling Gothic FB Skyline
Used exclusively by Clemson Athletics, this nostalgic font was created especially for Clemson's use.