Making It Real

Below are examples of communication pieces that use the Clemson brand fonts, colors and message correctly and effectively.

brochure cover featuring image of Sikes Hall building

Clemson Head on campaign brochure.

Colors: Anna's Lace, Howard's Rock brown, Fort Hill white, and Clemson orange

Fonts: Trade Gothic, Goudy Old Style

School of Architecture Timeline Cover

Architecture magazine cover featuring stylized world map in gray with orange location markers.

Colors: Innovation gray and Clemson orange

Fonts: Trade Gothic

ESPN.com layout

Black and white photo of Clemson football player Mackensie Alexander in uniform.

Colors: Innovation gray, Regalia purple, and Clemson orange

Fonts: Trade Gothic

Clemson ad from the Head On campaign

Image of sunset over Bowman field.

Colors: Clemson orange

Fonts: Trade Gothic

  • signs in the Experience Clemson space

    Image of signage in the Experience Clemson space in Greenville, SC.

    Colors: Clemson orange, Bengal Stripe black, Innovation gray, Fort Hill white

    Fonts: Trade Gothic, Goudy Old Style

  • poster and digital display in the Experience Clemson space

    Poster and digital display in the Experience Clemson space in Greenville, SC.

    Colors: Clemson orange, Fort Hill white

    Fonts: Trade Gothic

magazine layout featuring image of groundskeeper spraying water on baseball field

Magazine spread from Clemson World magazine.

Colors: Gameday Sky blue, Fort Hill white

Fonts: Salvo Serif

magazine layout featuring images of groundskeeper at baseball field and article text

Magazine spread from Clemson World magazine.

Colors: Gameday Sky blue, Bengal Stripe black

Fonts: Salvo Serif