Brand Positioning

Clemson University, one of the nation’s top-ranked public research universities, is South Carolina’s land-grant institution and its premier higher education institution. With a presence in every county, and research centers and economic development initiatives across the state.

Clemson combines the benefits of a major, science- and technology-oriented research university with a strong commitment to individual student achievement and enrollment scaled to ensure a quality intellectual environment.



What Makes Us Clemson.

  • Collaboration
  • Family
  • Visionary
  • Bold
  • Competitive
  • Determined
  • Proud
  • First-rate teaching
  • Academic engagement
  • Beautiful campus
  • Intellectual environment
  • Public-research university
  • Community service
  • Land-grant
  • Innovation
  • Economic Driver
  • Technology