Identity
Differentiators
Our multifaceted character makes us unique. We are conscientious and proud, compassionate and innovative, and humble, pragmatic and driven to succeed and support others’ success.

What Makes Us Different?
Understanding who we are often starts with understanding where we are. That’s why our brand has been built on a solid foundation of our inherent values, beliefs and differentiators. These allow us to share authentic information about who we are and what we are so that we can help audiences better understand our unique position in the marketplace.

Where our brand lives:
In the meaningful work that Clemson is doing
What sets us apart:
Being focused, determined, honest, humble, pragmatic, proud, innovative, connected, nostalgic
Who we are:
A welcoming campus of spirited fans, engaged faculty, driven students, devoted alumni, competitive academics
What we are:
An impact-driven, land-grant institution, economic driver, resource oriented with high research standards