Brand Standards
At Clemson University, tradition, innovation, excellence and impact converge in ways that will shape the future of our state, nation and world.
A unified brand platform matches Clemson's ambitions with its elevated reputation, making our purpose and messaging more meaningful. That’s why we encourage all our entities, institutions, departments, divisions and organizations to look to the brand before embarking on new campaigns or communications. The more consistently we apply the brand to what we do, the better we communicate strength and quality to our audiences.
What’s New With the Brand?
Our new brand campaign, Fiercely Forward, brings the Clemson Experience to life with reimagined momentum and purpose. Clemson employees can seek guidance on the campaign, discover marketing assets and peruse sample creative by visiting our Canto Style Guide.
View the Fiercely Forward Style Guide
LOGOS