The brand experience at Clemson should always be authentic to who we are as an institution. Everything, from the way we portray the student experience in photography to the way we write social media captions, should look and feel uniquely “Clemson.” What makes us different is what makes us special. 

The expression of Clemson’s brand should reflect bold, purpose-driven journeys pursued by humble people. And while every story is unique, we use a carefully crafted palette of words, bold colors, emotive imagery and timeless typography to share these authentic Clemson stories that convey a unified and consistent experience.

Consistency does not mean our work is unchanging or static. Brand evolution makes consistency possible over time while allowing for creativity and expression along the way. This method of high-touch brand maintenance will ultimately protect Clemson’s identity while keeping it relevant and fresh.