Typography
Custom Typefaces
Distinguished, powerful and distinctive, our custom typefaces speak volumes about Clemson.
Custom Display Typeface
Old Hall Slab Serif
There are times when the need for form eclipses function. This custom display typeface was developed by Clemson University Marketing and Communications to mirror the architectural lettering found on historic campus buildings. It offers a nod to our distinguished history while lending a distinctive look within our brand font family.
Clemson Athletics Typeface
Paw Hammer
Developed for Clemson Athletics, this typeface has a bold and powerful aesthetic. Use of Paw Hammer is primarily intended for use in athletic contexts and should only be used for headlines and text with limited characters.
