Sub Brand Guidelines
- Alumni Brand Standards
- Athletics Brand Standards
- Clemson Forward Brand Standards
- Development Brand Standards
- CU-ICAR Brand Standards
- Student Affairs Brand Standards
Our overall message: Clemson University will produce educated young people who are prepared to lead the state, the nation and the world into the future. Through a dedication to knowledge, innovation and creativity, Clemson graduates will be prepared to meet the challenge of what comes next.
While we never lose sight of the overall goals of the University when addressing any audience, certain audiences have special interests or questions about Clemson. Always consider the wants and needs of your audience when communicating.
Here are some examples of how to quickly describe Clemson to different audiences.
Clemson University is a nationally ranked research university that is still a very student-centered community. Students at Clemson are engaged, spirited, highly competitive, and are ranked as among the nation’s happiest. Here you find a teaching and learning environment more common to private, liberal arts colleges. But we offer the increased academic, community service and social opportunities that you’d expect from a major public university. We are also on a beautiful campus surrounded by lakes, forests and mountains that offer all kinds of great outdoor activities.
Clemson University is ranked in the top 25 among national public universities. We are science and technology-oriented with an emphasis on collaboration, research and entrepreneurship that drives economic development and improves quality of life in South Carolina. As a top-ranked national public university, Clemson continues to grow both in facilities and programs especially in the areas of health innovation, sustainable environment, human resilience, big data science, advanced materials and complex engineered systems.
The spirit of Clemson is as you remember it — students are spirited, conscientious, happy and engaged. Clemson is still an unmatched intellectual and social environment that gives students a sense of family, pride and loyalty. As a top-ranked national public university, Clemson continues to grow both in facilities and programs especially in the areas of health innovation, sustainable environment, human resilience, big data science, advanced materials and complex engineered systems.
Ranked #23 among national public universities, Clemson University is a major, land-grant, science- and engineering-oriented research university that maintains a strong commitment to teaching and student success. Clemson is an inclusive, student-centered community characterized by high academic standards, a culture of collaboration, school spirit, and a competitive drive to excel.
Located in the foothills of the Blue Ridge mountains surrounded by a lake and its own forest, Clemson University — South Carolina’s land-grant and highest-ranked institution — is committed to academic excellence, public service, economic development and innovative research, with students at the heart of it all.