Identity
Brand Story and Values
The values we hold dear distinguish Clemson University from other institutions of higher education, denoting the signature mark of an authentic Clemson Experience. Our values and how we personify them are the core of our brand identity, both individually and as a collective Clemson Family.
Brand Story
At Clemson University, we inspire and forge leaders of unwavering strength and purpose, empowering them to make a lasting impact through bold innovation and world-class transformative discoveries. Our relentless drive, bolstered by our land-grant mission, fuels the educational progress that helps propel South Carolina toward unprecedented economic growth. With compassion at our core, we rise together, committed to personal excellence and dedicated to shaping brighter futures.
Brand Values and Personality Traits
Value: Drive
Personality: Determined, passionate and competitive with a desire to succeed
Value: Purpose
Personality: Intentional, thoughtful, motivated by values and grounded in traditions
Value: Boldness
Personality: Accepts challenges as opportunities, courageous
Value: Significance
Personality: Life-changing, community engagement, influential
Value: Compassion
Personality: Caring, supportive and willing to do the right thing, not the easy thing
Value: Strength
Personality: Tenacious yet disciplined, confident, resilient
