A Clemson University logo or wordmark is a standardized graphic representation associated with this institution. Because of the value to Clemson University, any logo or wordmark that is intended to represent the University is the property of the University and must fit all University guidelines. Logos and/or wordmarks may not be used for commercial purposes without prior approval of the University’s Trademarks and Licensing Office.

To provide brand recognition and connect University units with the Clemson University brand, print and digital communications for all Clemson University units should reflect consistent graphic identity standards.

To maintain brand consistency, a five-level system clarifies current logos and helps bring consistency to any future logos or wordmarks. Any logo variations must be approved in advance by the Division of Marketing and Communications.

General Limitations and Restrictions

These elements may not be used to designate a business, social, political, religious or any other organization, or to imply or otherwise suggest the University’s endorsement, support, favor or association with any organization, product or service without permission of the University and the University’s Trademarks and Licensing Office.

Any acronym must have the descriptive name designed as a lockup of the acronym in the logo design. In the case of T-shirt design use, a separation of the lockup of the acronym and the descriptive text would be allowed, but both should appear on the shirt.

As Clemson is an academic institution, beer, wine, alcohol, tobacco, firearms, religious, call to action, gambling or political advertisements will require rigorous review, and all advertising and/or use of federally protected Clemson marks (athletic or campuswide) will require the prior written consent of Clemson University Director of Licensing after receiving ELT-level approval.

All imprinted products containing University wordmarks must be produced by a Collegiate Licensing Company (CLC), Clemson-licensed vendor (T-shirts, giveaways, etc.). For more information on licensing and a list of Clemson CLC-licensed vendors, visit the Licensed Vendors page.