Public Affairs

How to Create a Facebook Page

Facebook pages help organizations broadcast information in an official, public manner to people who choose to connect with them. Similar to profiles, Facebook pages can be enhanced with applications that help organizations communicate and engage with their audiences, and capture new audiences virally through Friend recommendations, News Feed stories, Facebook events and more.

You can create and manage a Facebook page for your organization from your personal account. Please note that only the official representative of an organization is permitted to create a Facebook Page.

If you do not have a personal account, you can sign-up for Facebook at: http://www.facebook.com/r.php

Step 1

Before you create a Facebook page, you have to think about a good title for your page. Think about what users would look for.

For example, if you would like to create a page for the "Anderson County Extension Office," don't use an acronym like "ACEO" since users would probably not search for it. Also, do not call it “Extension office” as this name should be left for nationwide organizations.

Find a page name that users would search for and that the members of your organization will approve.

Step 2

To create, categorize and name your page, go to:http://www.facebook.com/pages/create.php

Create Facebook page

To create an official page, Clemson Public Service units or College departments should use select the “Brand, product or organization” radio button for organization type and “Non-Profit” from the drop-down menu. Next, enter your page name and click the “Create Official Page” button.

Create Facebook page

Be sure that you are absolutely happy with the page name and category you choose. Once you select a category and name, you cannot change it! You can only delete and start from your page from scratch.

Step 3
Your page is now created. Now it is time to:
  • Upload an image: Try to use the official logo of your organization. Ensure that logos are correctly sized. If you need help with the image, contact your web team for help.
  • Provide some basic information about the page. This could be your "elevator pitch" that explains what the organization does and what it can do for the reader.

Create Facebook page

Step 4

Congratulations! Now it is time to post news and to advertise your new Facebook page. Start posting news from your organization and keep in mind that you can receive better feedback if you do not just rehash press releases. Engage your fans by asking questions.

To get help with ways how to promote your Facebook page, visit "How to Promote Your Facebook Page".

Keep in mind that a Facebook page does not replace a website with valuable content. Because the content on Facebook moves "out of sight" over time, your should keep fact sheets and research information on your website.

For additional information on how to create, administer and edit pages, visit the Facebook Help Center at http://www.facebook.com/help/?page=904