Gary HunterAssociate Professor of Marketing
Office: 273 Sirrine Hall
Personal Website: http://www.hunterstrategicmarketing.com/
MBA Marketing & Finance
BS Civil Engineering & Life Sciences
Marketing Foundations (MBA)
ProfileDr. Hunter leverages his pre-academic work experiences with global multi-national organizations (Procter & Gamble, PepsiCo, and the US Army) to contribute insights relevant to sales, marketing, and leadership concerns without compromising on scientific rigor. Gary’s research includes three award-winning journal publications selected as annual best papers in sales management theory and practice, including the 2010 Marvin Jolson Award, the 2008 AMA Excellence in Research Award, and the 2007 James M. Comer Award. His publications appear in the Journal of Marketing, International Journal of Research in Marketing, Journal of Personal Selling & Sales Management, Industrial Marketing Management, Marketing Letters, and the Journal of Business Research, among other outlets. His previous academic appointments were at Arizona State University, Florida International University, and Case Western Reserve University. At Clemson, Professor Hunter currently teaches Marketing Foundations in the MBA program and Professional Selling in the undergraduate program.
Sales Technology—including sales-based customer relationship management (CRM) & sales force automation (SFA) processes and tools, Strategic Account Management, Customer Business Development (CBD), Marketing and Sales Strategy, Negotiations, Relationship Marketing, Procurement, Structural Equation Modeling, Multilevel Modeling, Latent Class Analysis, and Survey Research.
Google Citations: 365 total, h-index = 7 ; i10 = 6
LinksGoogle Scholar Profile