Gary HunterAssociate Professor of Marketing
Office: 273 Sirrine Hall
Personal Website: http://www.hunterstrategicmarketing.com/
MBA Marketing & Finance
BS Civil Engineering & Life Sciences
Marketing Foundations (MBA)
ProfileGary’s publications appear in the Journal of Marketing, International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management, Marketing Letters, and the Journal of Personal Selling & Sales Management, among other outlets. His publications include three award-winning journal publications for best papers published in sales management theory and practice as well as award-winning best papers in competitive conference tracks at global research conferences. He serves on the Editorial Review Boards of the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, and the Journal of Personal Selling and Sales Management. Recently, for the Discipline, he co-chaired the 2014 American Marketing Association’s (AMA) Winter Educator’s Conference. Of note, at the college level, he chaired the Graduate Curriculum Committee at the Weatherhead School of Management at Case Western Reserve University with oversight for its nine graduate business school programs. At the University-level, he currently serves on the University Assessment Committee. At the Department level, he has served on a range of committees (faculty recruiting, faculty performance reviews, AACSB representative, among others). At Clemson, Professor Hunter teaches Marketing Foundations in the MBA program and Professional Selling in the undergraduate program. His prior teaching experiences include courses in PhD, MBA, MSOR, and undergraduate programs serving as the instructor of record for more than 1500 graduate students. Dr. Hunter’s prior academic appointments were on marketing faculties at Arizona State University, Florida International University, and Case Western Reserve University. He also has more than 10 years of leadership, management, and marketing experience with the US Army, PepsiCo, and Procter & Gamble.
Sales Technology—including sales-based customer relationship management (CRM) & sales force automation (SFA) processes and tools, Strategic Account Management, Customer Business Development (CBD), Marketing and Sales Strategy, Negotiations, Relationship Marketing, Procurement, Structural Equation Modeling, Multilevel Modeling, Latent Class Analysis, and Survey Research.
Google Citations: 418, total, h-index = 8 ; i10 = 7
LinksGoogle Scholar Profile
LinkedIn Profile (Top Recommended Gold Status)
YouTube Channel (Over 18k views)
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