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University Marketing and Communications

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CLEMSON’S IN-HOUSE MARKETING AND COMMUNICATIONS AGENCY

The Division of Marketing and Communications is comprised of team members across the university working collaboratively to improve the visibility and protect the reputation of the Clemson brand. Our centralized team offers core marketing and communications products and services across brand experiences, strategic communications, presidential communications, marketing operations, social media, marketing strategy and analytics, and advancement marketing.

We help tell the Clemson story through strategic planning and creative thinking by providing innovative and well-researched approaches to marketing and communications across the print, digital and social platforms our audiences use.

 

A male student with a mobile scooter talks with another male student and two female students on a concrete walkway on campus. Two male students sit at a table with a drone device as a male professor stands over them and looks on.
Screenshots of different content from Clemson University social media accounts including youtube, instagram photos, and an instagram reel

Adding value and providing brand resources

Marketing and Communications team members are committed to being a valued-added University resource, one that provides strategic solutions and results-oriented ideas that tell the Clemson story in creative, engaging and innovative ways that support University goals and promote its core values and strategic mission.

Our People and Our Work

Strong creative turns heads. The best creative wins awards. Our work is regularly recognized by some of the country’s most respected marketing, advertising and higher ed professional organizations.

A spread of Clemson World magazine with the headline No Words.
A spread of Clemson World magazine with the headline No Words.

Our flagship publication prints three times annually and is available online all year. Clemson World showcases the lifelong connections Clemson University has with its students, its stakeholders and supporters in writing, photography and beautiful design.

Read More from Clemson World

 President James P. Clements stands at a podium surrounded by orange and purple balloons as he announces the Clemson Elevate strategic plan.
 President James P. Clements stands at a podium surrounded by orange and purple balloons as he announces the Clemson Elevate strategic plan.

President James P. Clemson unveiled our University’s bold new strategic plan, Clemson Elevate, in 2023. This blueprint for Clemson will help continue our rise in national recognition by focusing attention and investments on three strategic priorities: delivering the No. 1 student experience in the nation; doubling research by 2035; and transforming lives for the citizens of South Carolina and beyond.

Learn More about Clemson Elevate

The layout of a brand site featuring Clemson student Erin Griffin.
The layout of a brand site featuring Clemson student Erin Griffin.

The let’s begin brand awareness campaign combined integrated storytelling with a digital marketing campaign to feature students, faculty and alumni and their Clemson Journeys. Undergraduate biological sciences student Erin Griffin was featured for her cutting-edge marine research.

let’s begin

A mannequin with Clemson apparel and a rack of Clemson hats in the retail space at Experience Clemson.
A mannequin with Clemson apparel and a rack of Clemson hats in the retail space at Experience Clemson.

Solid Orange in the heart of Greenville, our downtown Greenville brand center provides a unique window into a day in the life of Clemson. See what it’s like being a student. Discover Clemson traditions. And alumni can visit here to recall the places and people that make Clemson home.

Visit Experience Clemson

The layout of a graduation website designed by Clemson University Marketing and Communications.
The layout of a graduation website designed by Clemson University Marketing and Communications.

This platform shares Clemson’s stories with the world — those of our people, places, programs and impact. Hosted in a custom-designed Wordpress platform and organized across our Colleges, divisions, departments and key focus areas, Clemson News contains content that ranges from of-the-moment to timeless and is always Clemson-focused.

Read more at Clemson News

A crowd of people walk around a Clemson brand display in the streets during the Fall for Greenville downtown festival.
A crowd of people walk around a Clemson brand display in the streets during the Fall for Greenville downtown festival.

Clemson shows up in the most dynamic and engaging places, from a street festival in downtown Greenville to the cutting-edge Consumer Electronics Show in Las Vegas to the Paris Airshow.