Dr. David Bodde
Customer value creation through improved vehicle usability.
Dr. Johnell Brooks
Interdisciplinary research that strives to enable drivers to maintain their independence for as long as safely possible. Use of driving simulators and instrumented vehicles to develop rehabilitation tools for clinical settings.
Dr. David Smith
Human-Machine Interaction (HMI) research that develops and applies emerging interactive technologies to vehicle experience design. Explores development tools and techniques that support vehicle design, engineering, sales, and manufacturing.