File Types
EPS, PDF, TIFF*, PNG and SVG formats are the only file types that preserve background transparency. The white logo is included as an EPS, PDF, and PNG, but not as a JPG because a JPG cannot maintain a transparent background. (*TIFF files can be saved with transparency or flattened)
EPS, SVG and (some) PDF are vector images, while TIFF, JPG and PNG are raster images. Raster images may be reduced in size but never enlarged; enlarging them will result in poor reproduction. Vector images can be scaled without loss of quality.
The chart below will help ensure you choose the best file type for your need.
R - Recommended File Type
O - Optional File Type
|
Design Application |
EPS |
JPG |
PNG |
|
SVG |
TIFF |
|
Banners/signs |
R |
O |
|
|
||
|
Embroidery |
R |
O |
R |
|
||
|
Excel Documents |
R |
O |
O |
|
O |
|
|
Online (html emails, website, etc) |
O |
R |
R | |||
|
Publisher Documents |
O |
R |
O |
O |
|
R |
|
Promotional Items |
R |
O |
|
R |
||
|
PowerPoint |
R |
O |
O |
O |
O |
|
|
Silkscreening |
R |
O |
R |
|
||
|
Word Documents |
R |
O |
O |
O |
R |
|
|
Video/QuickTime Movie |
R |
O |
R |
|
||
|
Vehicle Graphics |
R |
O |
R |
|
||
|
Software Name |
EPS |
JPG |
PNG |
|
SVG |
TIFF |
|
Adobe After Effects |
R |
O |
R |
|
||
|
Adobe Illustrator |
R |
O |
R |
|
||
|
Adobe InDesign |
R |
O |
O |
R |
||
|
Adobe Photoshop |
R |
O |
O |
O |
O |
R |
|
Adobe Premier Pro |
R |
O |
O |
R |
|
|
|
Cinema 4D |
R |
O |
R |
|
||
|
CMS (Cascade, WordPress, etc.) |
O |
R |
R | |||
|
Microsoft Excel |
R |
O |
O |
|
O |
|
|
Microsoft PowerPoint |
R |
O |
O |
O |
O |
|
|
Microsoft Word |
R |
O |
O |
O |
R |
