Public Affairs
How to Implement the Brand
Brief narratives that tell the story of how Clemson faculty, staff and
students make a difference locally and globally are the primary approach
that Public Affairs is using to support the "Determined Spirit"
brand.
Public Affairs has created and is expanding a website that highlights "Determined Spirit" features. They include a television advertising spot in conjunction with print ads. The University's homepage spotlight module links to "Determined Spirit" features and the Solid Orange site.