Department of Marketing

The Department of Marketing prepares marketing students for successful careers in the field of marketing, defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Through a relevant and engaging curriculum, students will also learn to be self-directed leaders, team members and good global and societal citizens prepared to leave a positive, lasting impact on the world.

The marketing department does this through its core marketing curriculum, which builds foundational knowledge of marketing, consumers, metrics, selling, research and strategy. Emphasis areas allow for the beginning of specialization in research and insights, advertising and media, sales, experiential marketing and general marketing. Marketing students will also pursue minor or cluster courses in closely related subjects to help further their unique positioning within marketing.

You can now view the latest edition of the Department of Marketing Newsletter. In our newsletter, you can learn more about alumni, student engagement, faculty achievements and more! Read the Spring 2024 issue or view past newsletters.