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Faculty and Staff

The Smartest People in the Room

Erwin Center instructors are handpicked industry professionals, providing an assortment of backgrounds, skills and experience. With years of experience in the advertising industry, our instructors offer students the chance to experience what it is like to work in the agency world.

Katie HildebrandKatie Hildebrand

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Over the past 10 years, Katie has focused her career on two primary areas - leveraging technology to help form stronger and more personalized connections between brands and consumers, and providing students with new ways to think about brands through education in technology.

Throughout her ad agency tenure, Katie managed collaborative teams to produce large-scale advertising and marketing campaigns. She began her career at a Cincinnati based digital agency, where she specialized in digital content and interactive technology, leading various interactive projects for Procter and Gamble's Home Care brands.

She joined EP+Co and led the interactive work for a financial services client, focused on expanding their digital presence. She also spent time as an Executive Producer where she produced numerous business development projects and oversaw the production of broadcast, print and digital campaigns for clients in CPG and food service categories.

During her time on the brand side, she focused on leading the launch of digital media campaigns, as well as overseeing the growth of social content and influencer marketing.

As one of the first adjunct professors for the Erwin Center, Katie developed a passion for preparing students to enter the ever-changing world of marketing and advertising. She spent three years teaching the digital technology course at Clemson where she worked to help students think differently about technology, social communication and data, and how to leverage their skills in these areas for career development.

Her passion for education also led her to become a co-founder of The Pixelry, a code camp for young girls with the objective of facilitating interest in STEM at an early age. She worked to market the program among area students and facilitated sponsorships for various camps.

Most recently, Katie has been focused on helping clients launch and grow their eCommerce businesses and she has been working to prepare them for managing the changing retail space online.

What excites her about The Erwin Center and branding education is the ability to generate learning strategies that channel thinking for the future development of new brands, products, technology and communications. She hopes to create a roadmap that will facilitate the collaboration with other programs within the College of Business to further establish The Erwin Center for Brand Communications as an innovative and marketable program to students, agencies and brands.

Mark LandMark Land

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Mark Land became Clemson's first vice president for University Relations in August 2016 and has responsibility for leading the university's marketing and strategic communications work. Clemson's 60-person University Relations team is a full-service marketing and communications organization that provides strategic and creative support to all corners of the University community in support of Clemson's mission and vision.

At Clemson, Mark also serves as the University's primary spokesman and acts as the University's senior public affairs communicator. He also is a member of the President Clements' Executive Leadership Team.

A journalist by training, Mark spent the first 18 years of his career as a newspaper reporter and editor, serving as an editor for daily newspapers in Pennsylvania, New York, Michigan and Indiana. He also has deep experience in the corporate sector, having spent nearly a decade a leader in the corporate communications organization of Cummins Inc., a Fortune 200 multinational manufacturing company based in Indiana.

Immediately prior to joining Clemson, Mark spent five years as Associate Vice President for Public Affairs and university spokesman at Indiana University, where he helped elevate the university's national reputation through a restructuring and strengthening of IU's media relations and strategic communications team. He also brings more than 15 years of university teaching experience in journalism and public relations to the Erwin Center.

Mark earned his BA in journalism from Indiana University - Bloomington and his MBA from Columbia University. His wife, Karen, is an accomplished communicator and artist who currently serves as director of communications for Clemson's College of Architecture, Arts and Humanities. They have one grown daughter, Sara, who works in the art world in New York City, and are the proud 'parents' to an adorably neurotic Great Pyrenees, named Addy.

Alicia LittletonAlicia Littleton

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Alicia Littleton (B.S. Applied Computer Science, Southern Wesleyan University) is a Marketing Technology Specialist at Erwin Penland. Over the past nine years, Alicia's experience and unique background have allowed her to flourish in every aspect of the technology industry, helping to define best practices and guidelines along the way. With a passion for helping others understand technology, she has been fortunate to be used as a technology liaison for a broad range of clients including Verizon, Michelin, Denny's and Advance America.

Before graduating Southern Wesleyan University with a BS in Applied Computer Science in 2006, Alicia was handpicked for both course-specific and campus-wide leadership roles. After graduating, her leadership skills continued to evolve while she furthered her digital marketing knowledge and experience at an international technology group, where she quickly advanced to a lead developer and project management position.

Wanting to pursue a more communication-oriented role, Alicia joined Erwin Penland in 2011 as a technology-focused account manager. During her time at Erwin Penland, she has worked in every aspect of digital communication, and is currently leveraging her uncommon skillset and experience as a Marketing Technology Specialist, working with clients, account managers, strategists, creative and developers to gather valuable insights and information to find the best technology solution in the digital communication space.

Alicia also continues to serve as a subject matter expert, blog author and content editor for various technology-focused communication efforts.

Andy MendelsohnAndy Mendelsohn

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After a 30+ year career in advertising, mostly in New York, Andy recently left his position as Chief Creative Officer at Erwin Penland to concentrate more on teaching and preparing the next generation of industry stars. Andy has won most of the major national creative awards while working at some of the most well-known advertising agencies in the country, including Saatchi & Saatchi, Warwick Baker O'Neill, SSC&B Lintas, and Erwin Penland. He's led several creative departments, working on brands such as Heineken, Lexmark, Panasonic, Verizon, Denny's, Tylenol and many Procter and Gamble brands. Andy strongly believes in the wisdom and humanity of the consumer and has tried to imbue that in all of his work. Now, he applies those same beliefs to his teaching.

Lisa PapenfusLisa Papenfus

Lisa is a two-time Clemson graduate (Marketing BS + MS) who joins the teaching faculty as the first full-time education professional. Her 25 years of experience includes work in the states and with international clients and across a range of industries and clients that include consumer products (Michelin, Bank of America), healthcare (Plantation General Hospital), hospitality (Westin Hotels & Resorts, Renaissance Cruises) and real-estate (The Ritz-Carlton Residences in TX and AZ, Ginn Clubs & Resorts). Lisa currently is a full-time Marketing Instructor at Greenville Technical College and brings advising, pedagogical, and practical experience to the Erwin Center student body.

Dr. Lori PindarDr. Lori M. Pindar

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Dr. Lori M. Pindar (Ph.D. Educational Leadership, Clemson University) coordinates registration and advising for the department. Her scholarly interests include university branding and prestige, tokenism, tempered radicals, gifted students in higher education and health communication. Lori's research has encompassed a range of topics addressing issues related to authentic messages in institutional branding in relational, institutional, and societal contexts, the college experience of gifted and minority student groups, including student-athletes, and the treatment of health and disease in higher education. Her work has been presented nationally and appeared in the Handbook of Religion and Health Communication.

Lori advises the Communication Studies Ambassadors and the students in Lambda Pi Eta National Communication Honors Society. She also assists in the coordination of registration and advising for the department. Lori's instructional responsibilities include Communication Design and Introduction to Leadership Theories. She is actively involved in university life as an instructor and advisor. Within the private sector, she also is a pageant coach and communication consultant for non-profit organizations. Lori currently teaches COMM 3220 (Communication Design), HEHD 4000/6000 (Introduction to Leadership Theories), and runs a Creative Inquiry course on the topic of branding in higher education.

Lori received her MA in Journalism and Mass Communication from the University of Georgia ('11) and BA of Communication Studies from Clemson University ('09).

Nigel RobertsonNigel Robertson

Nigel Robertson joined WYFF News 4 in December 1999 as a reporter working the night shift for the late news. From June 2002 to February 2005, he was the anchor of the 6 p.m. and 11 p.m. weekend newscasts, and can currently be seen sharing the anchor desk with Gabrielle Komorowski each weekday evening on WYFF News 4 at 5. Nigel also doubles as a reporter several days a week. Nigel earned his BA in Telecommunications from Bowling Green State University in Bowling Green, Ohio. The focus of his studies was in Interpersonal Communications.

Nigel's professional career began at WTVG, the ABC affiliate in Toledo, Ohio. There, he worked as an assistant producer and weekend assignment editor, learning the ropes behind the camera. His next move was to WCJB in Gainesville, Fla., where he worked as a one-man band reporter from their Ocala bureau. Then in 1999, he joined WYFF 4 and began making his mark in the Upstate. In 2005, Nigel won an Emmy award for "Specialty Reporting", taking the viewer inside Marine Boot camp. He has also been recognized by the National Academy of Television Arts and Sciences with Emmy nominations for "Business" and "Spot News Reporting". Nigel has gotten the chance to bring our viewers many exclusive interviews. He is one of only a few journalists in the world to be granted a duel sit down interview with former President Barack and Michelle Obama. In 2016, Nigel was one of three Hearst Television reporters chosen to cover the Summer Olympic Games in Rio de Janeiro, Brazil. For just over 3 weeks he covered the games, interviewed athletes, and showed viewers from almost 30 television stations around the country some the city's most breathtaking and iconic spots.

After his Father was diagnosed with ALS (Lou Gehrig's Disease) in 2011, Nigel made it his mission to advance care for people all over the state of South Carolina with Neurological Disorders. He teamed up with the Greenville Hospital System to create the state's first Neurological Institute helping patients with ALS, Multiple Sclerosis, Parkinson's and other related diseases. As part of a team, he also helped create and organize the annual Greenville Polo Classic which funds the Neurological Institute.

When he is not working, Nigel can be found in church, in the kitchen cooking, spending time with his friends or reading any Financial Magazine he can get his hands on. Nigel and his wife are proud parents of three little boys and a German Shepherd named Cooper.

Roger BeasleyRoger Beasley

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A versatile, inquisitive strategist and leader, some of Roger's most noted accomplishments throughout his 28-year career include helping to develop the brand positioning for a regional consumer finance company that has grown into the nation's largest retail lending chain; leading the successful turnaround of a golf management brand that ultimately led to its multi-million dollar acquisition; helping identify the brand strategy for the successful turnaround of one of America's most popular 24-hour restaurant chains; and co-founding a thought leadership conference featuring some of the world's leading innovators focused on inspiring organizational change. Roger is currently the President of DXM, an award-winning company that leverages consumer knowledge to inform business strategy and quantifiable ROI on marketing spend.