The Department of Parks, Recreation, and Tourism Management

Dr. Sheila J. Backman

Professor
Email: back@clemson.edu
Tel: 864-656-1891
Location: 273 Lehotsky Hall

Education:
B.S. Recreation (Minor, Psychology), Acadia University
M.A. Recreation (Minor, Psychology), Acadia University
Ph.D. Recreation and Resources Development, Texas A&M University

Area of Specialty:
  • Social media
  • Virtual worlds
  • Marketing

Additional Professional Responsibilities:  
Editor, Festival and Event Management

Research Interests:
Social media and consumer behavior

Publications:

Books/Book Chapters/Monographs
Backman, K. F., & Backman, S. J. (2009). The state of festival and event research globally. 2009 International Conference on Festival and Event Research. Cognizant Corporation, NY.

Refereed Journal Publications
Mancini-Cross, C., Backman, K. F., & Backman, S. J. (2012-in press) A case for the utilization of the scaffolding case study in tourism instruction. Journal of Travel and Tourism Teaching

Huang, Y.-C, Backman, S. J., Backman, K. F. (2012).  Exploring use acceptance of 3D virtual worlds in travel and tourism marketing. Submitted to Journal of Travel & Tourism Marketing.

Backman, K. F. Cheng-Hsan H., & Backman, S. J. (2011). Tao resident's perceptions of social and cultural impacts of tourism in Lan-Yu, Taiwan. Event Management : An International Journal, 15(2), 121-135.

Huang, Y.-C., & Backman, S. J. (2011). Tourist, tourism and good Llfe. Event Management: An International Journal 15(2), 213-215.

Dixon, A., Backman, S. J., Backman, K. F., & Norman, W. (2011). Valuing the private consumption benefits of the college football game experience. Journal of Sport Tourism 2011, 1-17.

Huang  Y.-C., Backman, S. J., & Backman, K. F. (2011) Student attitude toward virtual learning in Second Life: A flow theory approach. Journal of Teaching in Travel & Tourism, 10(4), 312-334.

Huang, Y.-C., Backman, S. J., & Backman, K. F. (2011-in press). Exploring the impacts of involvement and flow experiences in Second Life on people's travel intentions. Journal of Hospitality and Tourism Technology.

Lee, J. C., & Backman, K. F. (2011-in review). An Investigation of the Relationships Among Service Quality, Transaction-Specific Satisfaction and Overall Satisfaction in Predicting Golfer's Repurchase Intention. Tourism Analysis.

Dixon, A. W., Backman, S. J., Backman, K. F., & Norman, W. (2011-in press).  Expenditure Based Segmentation of Sport Tourist. Journal of Sport and Tourism.

Arsal, I., Backman, K. F., & Backman, S. J. (2011-in press). Identifying tourist icons in Tanzania, Uganda and Kenya: A tool for international tourist development. Tourism Analysis: An Interdisciplinary Journal.

Slocum, S. L., & Backman, K. F. (2011-in press). Understanding government capacity in tourism development as a poverty alleviation tool: A case study of Tanzanian policy makers. Tourism Planning and Development.

Backman, K. F., Cheng-Hsuan, H., & Backman, S. J. (2011).   Tao residents’ perceptions of social and cultural impacts of tourism in Lan-Yu, Taiwan. Event Management, an International Journal, 15(2), 123-135.

Huang, Y.-C., Backman, S. J., & Backman, K. F. (2011) Student attitude toward virtual learning in Second Life: A flow theory approach. Journal of Teaching in Travel & Tourism 10(4), 312-334.

Dixon, A., Backman, S. J., Backman, K. F., & Norman, W. (2010-in review). Estimating the private consumption benefits derived from the college football experience. North American Association for Sport Management.

Xu, C., Cross, C. M., & Backman, S. J. (2009) Investigating the management of events in destination branding. Event management: An International Journal, 13(2), 14-15.

Arsal, I., Woosnam, K., Baldwin, E., & Backman, S. (2009-in press). Residents as travel destination providers: An online community perspective. Journal of Travel Research.

Arsal, I., Woosnam, K., Baldwin, E., & Backman, S. (2009-in press). Member reputation and its influence on travel decisions. A case study of an online travel community. Journal of Information Technology.

Daniels, M. J., Baker, R., Backman, K. F., & Backman, S. J. (2007). What sponsors want. International Journal of Sport Management, 8(3), 131-146.

Grants and Self-funded Research Projects:
$4,000  SIM Hub, Clemson at Greenville Center; $4,000  Sim Hub

Courses Taught:
PRTM 344 Travel and Tourism Marketing
PRTM 342 Introduction to Travel & Tourism
PRTM 211 STS in the context of Travel and Tourism