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Degree Minor

A minor in Entrepreneurship consists of 15 credits with ELE 3010 required. 12 credit hours from the following courses are also required: ELE 3020, 3030, 4010, 4020, 4030, 4990, ECON (ELE) 3210, MGT 4220, 4400, 4970, MKT 4200, 4250, 4260, 4270, 4280, 4290, 4300, SOC (ELE, POSC, PSYCH) 3560.

Required course:

ELE 3010 Entrepreneurial Foundations 3 (3) Students develop an understanding of foundational topics in entrepreneurship and their interconnections. Topics include creativity and idea generation, building effective founding teams, generating business models, achieving product/market fit, establishing legitimacy, and strategies for effective communication. Preq: MGT 2010.

Twelve credit hours may be completed from the following courses:

ELE 3020 Entrepreneurial Resource Acquisition 3 (3) Students are introduced to core topics of entrepreneurial resource acquisition, including funding sources, timing considerations, and deal structures. The focal perspective is that of an entrepreneur looking to secure financing for a venture pursuit. Preq: Sophomore standing or higher.

ELE 3030 Family Business 3 (3) Students develop an in-depth understanding of the unique aspects of a family business, including the lifecycles and development stages, distinctive advantages, unique challenges, and specific tensions that family firms face that non-family firms typically do not. Preq: Sophomore standing or higher.

ELE 4010 Venture Testing 3 (3) Students evaluate the feasibility of a chosen business concept in the marketplace, applying lean start-up and other key principles from ELE 3010 in practice. Students may choose to further develop, refine, and formalize these business concepts in ELE 4020. Preq: ELE 3010.

ELE 4020 Venture Creation 3 (3) Students develop, refine, and formalize a chosen business concept, with a focus on business planning and creating an organization capable of effectively exploiting a viable opportunity. Topics include organization strategy and design, start-up capital, operations and sourcing issues, leadership, and team building. Preq: ELE 3010.

ELE 4030 Venture Growth 3 (3) Students learn and apply key aspects of managing, leading, and growing entrepreneurial ventures. Attention is given to the functional and relational interdependencies that entrepreneurial leaders must account for and manage in their organizations, which students experience directly through extensive use of a computer-based simulation. Preq: ELE 3010. 

ELE 4990 Special Topics in Entrepreneurship 3 (3) Students examine selected topics in entrepreneurship based on developments in the field and faculty interests. Emphasis is on the application of these topics to entrepreneurial thinking, behavior, and success. May be repeated for a maximum of six credits, but only if different topics are covered. Preq: Sophomore standing or higher. 

ECON (ELE) 3210 Economics of Innovation 3 (3) Examines the nature of entrepreneurship and the contribution of innovation to economic growth. Investigates the organizational and institutional sources of innovation in different firms and different countries as well as the work of economic theorists concerning the role entrepreneurs play in bringing new products to market. Preq: ECON 3060 or ECON 3140.

MGT 4220 Small Business Management 3 (3) Study of management of the small independently owned and operated business. Emphasizes analyzing new business opportunities, planning and establishing a growing concern, and managing the contemporary small business. Field experience in consulting with small businesses enhances students’ understanding of the unique opportunities and problems of small business organizations. Preq: MKT 3010.

MGT (IE) 4400 Negotiations 3 (3) Focuses on principles and practice in business negotiations. Topics include negotiating concepts, strategies, situational applications, and practice in applied techniques. Situations include negotiation in sales, customer relations, global nuances in  negotiation situations, employee management, and career development. Preq: Senior standing. 

MGT 4970 Creative Inquiry–Management 1-3 (1-3) Students plan, develop, execute, and direct a research project related to the field of management and present their findings. The project includes lectures about research design, conduct, and data analysis. May be repeated for a maximum of six credits. Includes Honors sections.

MKT 4200 Professional Selling 3 (3) Current theories about the selling of goods and services to organizational buyers in the context of long-term relationships. Role playing, video-taped presentations, and other techniques are generally employed to enhance interpersonal communication skills. Preq: Junior standing and MKT 3010. 

MKT 4250 Retail Management 3 (3) Retailing is studied from a decision-making approach. Topics include target market analysis, location analysis, merchandising, human resources, pricing and promotion. Preq: MKT 3010.

MKT 4260 Business-to-Business Marketing 3 (3) Study and analysis of the unique aspects of marketing goods and services to organizational buyers rather than household consumers. Emphasis is on developing strategic responses to market opportunities given competitive behavior. Preq: MKT 3010.

MKT 4270 International Marketing 3 (3) Study of marketing from the international point of view. Emphasis is on the necessary modification of marketing thinking and practice for foreign markets due to individual environmental differences. Preq: MKT 3010.

MKT 4280 Services Marketing 3 (3) Exploration and study of the nature of service organizations and the principles that guide the marketing of their products. Emphasis is on a marketing mix that is fundamentally different than that found in traditional goods marketing. Preq: MKT 3010.

MKT 4290 Public and Nonprofit Marketing 3 (3) Examines the role and application of marketing in public and nonprofit settings. Focuses on a conceptual understanding of the marketing discipline and marketing processes and shows how basic concepts and principles of marketing are applicable to public and nonprofit organizations. Preq: MKT 3010.

MKT 4300 Marketing Product Management 3 (3) Management of the firm’s product or service offerings. Topics include new product screening, evaluation, and development; product line and mix analysis, abandonment decisions, brand manager’s role, new product development department, and others. Emphasis is on decision making. Preq: MKT 3010.

SOC (ELE, POSC, PSYC) 3560 Social Science of Entrepreneurship 3 (3) Examines those areas of the social sciences that have direct relevance for entrepreneurs. Topics include processes by which entrepreneurs are shaped by social institutions such as the family and community, public policy implications and influences on entrepreneurship, risk perception, decision making, motivation, leadership, and group dynamics. Preq: SOC 2010 or SOC 2020 or SOC 2350 or PSYC 2010 or POSC 1010 or POSC 1020 or POSC 1040.

* Note: The following courses will no longer be offered beginning Fall 2017. However, students who have previously taken one or more of these courses will still earn credit toward the minor for each one they have taken.

ELE 4010 Executive Leadership and Entrepreneurship II 3 (3) Continuation of ELE 3010 with extensive use of a computer-simulated business start-up. Preq: ELE 3010.

MGT (ELE) 3140 New Venture Creation I 3 (3) First in a two-part series that continues with MGT (ELE) 3150 assessing entrepreneurial opportunities. Focuses on creativity, idea generation, market opportunity analysis, strategy, and methods of entry. Opportunity analysis may be developed into a full new venture plan in ELE 3150 or MGT 3150. Preq: Junior standing.

MGT (ELE) 3150 New Venture Creation 3 (3) Through the development of a business plan, the course focuses on creating an organization capable of effectively exploiting a viable opportunity. Topics include organization strategy and design, start-up capital, operations and sourcing issues, leadership, team building, and management of rapid growth. Preq: ELE 3010.