Clemson University Summer Scholars

Entrepreneurship and Professional Communication

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This course is offered to rising 10th — 12th graders.

Entrepreneurship isn’t about making money; it’s a state of mind. It’s about creating. It’s about solving problems. It’s about exploring what is possible. In this one week seminar, we’ll practice the skills and learn the ways of thinking that make it possible for anyone to honestly call themselves “an entrepreneur.”

Contrary to popular representations of entrepreneurs, the vast majority of people who succeed in creating businesses simply follow their passions to solve a problem and build a profitable enterprise. We seldom read about those people in the papers, but many of these people are, nonetheless, often highly successful people who have managed to create a life balanced between doing what they enjoy and making a good living at it. We believe that everybody has a passion, a skill, or an idea that they can develop into a profitable business with just a little guidance and hard work. The purpose of this workshop is to help you find this “entrepreneurial voice” by exploring the things you’re good at and the things you like to do and imagining ways to transform that passion into a viable business.

However, having a passion, skill or great idea without the ability to tell others about it means your business will never succeed. Consequently, this workshop focuses as much on communicating your vision to others as it does on developing your vision itself. You will learn and practice the writing, speaking, design and digital communication skills necessary to persuade others that your business is the solution to their problem. You will engage with several different communication exercises ranging from authoring a 140-character mission statement to designing a business card and logo to presenting a five-minute “shark tank pitch” on the way to completing a business plan for your idea.

In other words, at the end of this workshop, not only will you have developed your vision and learned how to communicate it effectively in multiple media but you also will leave with a practical road map for implementing it in the form of a completed business plan.

No business experience or training is required. In fact, the less experience and the more imagination you have, the better. What the world needs is people with ideas who are willing to work hard. These are the people who earn the right to call themselves “entrepreneurs.”

We invite you to join us on this journey.

This course is offered during Session 1 (June 7th, 2015 — June 13th, 2015). Click here to view the schedule.

Tuition for this course is $875 before April 1st. After April 1st, tuition increases to $975.

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