South Carolina MarketReady
Do you sell food products? Do you want to:
- Reach new markets?
- Capitalize on emerging trends?
- Manage market development risk?
- Develop better relationships with buyers?
- Improve profitability?
The MarketReady Training program addresses the market development risks and relationships small farmers and ranchers must manage as they seek to develop supplier relationships with restaurants, grocery, wholesale and foodservice buyers.
While significant opportunity exists to build on the demand for local products in local markets, many farmers are hesitant or unprepared to meet the transactional requirements required by these buyers to manage their own food safety, insurance, product quality, and traceability risks. MarketReady addresses these issues and seeks to educate and help our fabulous food suppliers succeed in today's markets and continue to be profitable, in order to keep farming. The training is based around best business practices identified by buyers in these markets that are actively seeking to engage local suppliers. MarketReady will help farm vendors selling dairy, fruits, meats and vegetables design a better business strategy to succeed.
Business functions covered by the MarketReady Training:
- Communication and Relationship Building
- Quality Assurance & Temperature Control, Audits & Certifications
- Satisfaction Guarantee
- Working Cooperatively
- Local Products for Local Markets
For more information visit our Frequently Asked Questions page >>
Dr. Dave Lamie