Growing Your Market

You have begun the process of managing your local market and want to take it to that next level.  The resources provided below will provide you with ideas and information to make your market the best it can be.

  1. Introduction and Overview
  2. Reviewing Your Market's Vision and Mission
  3. Collecting and Interpreting Data: Research Tools and Methods for Market Performance Assessment
  4. Assessing Your Market's Performance
  5. Assessing the Competition
  6. Making Your Marketing Plan
  7. Advertising, Promotions, and Publicity
  8. Building Positive Customer Relations
  9. Product Development and Merchandising
  10. Value and Quality
  11. Pricing for Value
Above material provided by UC-DAVIS Small Farm Program, Farmers Market Management series, Vol. 1

Manager Resources


Market Event Ideas
Provided by Mike McCreary