Starting a Farmer's Market

Farmer's markets, if properly planned, have the potential to spur economic growth and community vitality.  This guide will help you navigate the process of establishing and operating a Farmer's Market in your community.

Task 1: Inventory Current Assets and Stakeholders

Task 2: Convene stakeholders and assemble planning team

Task 3: Develop Market Strategic Plan (Define Mission and Objectives)

Task 4: Form Task Force Groups (Subcommittees)

  • Operations (Rules and Regulations)
  • Financing
  • Marketing and Promotion
  • Education
Task 5: Define and monitor success

Starting a Market can seem intimidating at first.  The following steps will walk you through a Market development process from an overview of what a Market is to promoting your new Market.

  1. An Introduction to Farmers Markets
  2. Envisioning the Farmers Market in Your Community
  3. Organizing in a Low-Income Area
  4. Federal Food Assistance Programs
  5. Conducting the Feasibility Study: Market Analysis
  6. Conducting the Feasibility Study: Site Assessment
  7. Conducting the Feasibility Study: Financial Analysis (See Chp. 6 - 8)
  8. Conducting the Feasibility Study: Vendor Recruitment (See Chp. 6 - 8)
  9. Establishing the Market as an Organization
  10. Establishing the Market Manager
  11. Hiring a Market Manager
  12. Creating the Budget and Bookkeeping System
  13. Creating Market Rules
  14. Recruiting and Orienting Vendors
  15. Promoting and Advertising Your New Market
  16. Preparing for Opening Day
Above material provided by UC-DAVIS Small Farm Program, Farmers Market Management series, Vol. 1