Partner joins Clemson to expand food-supply resource MarketMaker

By Peter Hull

A new partner has joined Clemson to expand its information technology supporting statewide, national and international agriculture development.

Riverside Research, a not-for-profit company chartered to advance scientific research in the public interest, recently signed a global licensing agreement with the University of Illinois at Urbana-Champaign for the exclusive rights to MarketMaker, a web-based information and communication resource designed to revolutionize the food supply chain.

Clemson and its partner organizations will continue to contribute industry expertise, build relationships with growers and buyers throughout South Carolina and offer unlimited and free access to the S.C. MarketMaker portal.

MarketMaker is one of the largest databases of searchable, food industry-related information in the country, currently linking producers and consumers in 19 states and the District of Columbia.

South Carolina food producers -- farmers, ranchers, agritourism sites, farmers markets, community-supported agriculture groups, food banks and others -- can use the site to discover and connect with local buyers and consumers.

The site also provides market research data and search functionality to help farmers identify potential markets for specialty crops. As the exclusive licensee, Riverside Research plans to invest in additional research and development to expand MarketMaker’s capabilities to new markets and regions, both nationally and globally.

“The company has great experience and expertise in information systems, a longstanding commitment to the greater good and a high-integrity business culture. These qualities are critical to the future expansion of MarketMaker and realizing its great potential to fight world hunger,” said Dave Lamie of the Clemson Institute for Economic and Community Development, who leads MarketMaker in South Carolina.

Learn more about the South Carolina MarketMaker program:

www.clemson.edu/ciecd/focus_areas/agribusiness/programs/marketmaker