Search Optimization

You may have noticed that search engines (such as Google, Bing or Yahoo) do not list search results alphabetically. This is because Web sites are “ranked” according to complicated algorithms. The “higher” the ranking, the closer to the top of the results page a site will be listed.

If a user enters a series of words (e.g., “killing fire ants in South Carolina”), the search engine will compare each of these words to the text on the pages, the tags (hidden data, words, or phrases), and a few other resources. The sites with the most matches will be listed first. Therefore, optimizing your Web site so that it turns up near the top of the search results helps to promote your organization.

When search engines “crawl”, or search (or preview information in/about) a Web site, they “look” at both the visible text and invisible attributes (code) of each page in the order that they appear in the code (internet language regarding visual and invisible details about the page).

Some of the ways to improve your Web site’s search engine optimization (SEO) are below. These are controlled in the code. Examples are given in each section.

If you want to meet with us about SEO, contact Peter Tögel at

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