Public Affairs

Licensing FAQ

What is the “Officially Licensed Collegiate Products” label hologram?
This label hologram is for approved and authorized use only and signifies that the merchandise on which it is attached has been approved for sale by the Collegiate Licensing Company and its client universities. The unauthorized reproduction, distribution or use of this label hologram is prohibited.

What qualifies as a trademark, logo or symbol?
Clemson University has registered 19 different marks, including the word “Clemson,” with the U.S. Patent and Trademark Office. Any mark that is intended to represent Clemson University is the property of the University.

Do other universities have licensing programs?
The Clemson University licensing program began in 1982 as a result of increased requests to use University marks. Today, most universities and colleges have some form of licensing program. The Collegiate Licensing Company (CLC) is the nation’s leading collegiate trademark licensing and marketing company, assisting collegiate institutions in protecting, managing and developing their brands. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. As such, CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the nation and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA (including the Men’s and Women’s Final Four, the College World Series and all NCAA Championships).

CLC is a full-service licensing and marketing company, which employs a staff of 80 licensing professionals with the capability to establish and manage every aspect of a collegiate licensing program.

What are some of the registered marks of Clemson University?
A partial list of those marks includes the University wordmark, Clemson wordmark with a Paw replacing the O, University Official Seal, tiger symbol, Tiger Paw, Alumni Association seal, CU and Flame (no longer in use), Block C with the Paw, Tiger Territory, Solid Orange and others. Any mark that is intended to represent Clemson University is the property of the University.

CLC tagHow is use of the marks requested?
Requests to produce articles that use Clemson’s registered marks or that imply endorsement by or association with Clemson in any way must be submitted to the Trademarks and Licensing Office or to Collegiate Licensing Company for approval prior to the printing of the merchandise or articles. This includes requests from on-campus, internal groups such as fraternities, sororities, other service groups, colleges or departments, including IPTAY, the Clemson University equipment room or the Clemson University Athletic Department promotions office. Additional information can be obtained either by viewing or by calling the Collegiate Licensing Company at 770-956-0520.

Internal requests to the Clemson University Trademarks and Licensing Office must include a letter indicating the intended audience for the specific merchandise, the number of items to be produced, an estimate of how long the inventory will last, the vendor producing the merchandise and the intended use of the profits from the sale of the merchandise. The Clemson University Licensing Department will respond with approval or disapproval and provide detailed instructions for placing an order. For a prompt response, designs and letters may be sent by fax to 864-656-0415 or via e-mail at Please note that a copy of the design will be faxed directly to Collegiate Licensing with our comments. Also, please be aware that Clemson can approve only Clemson’s logos and marks. If your design contains the logos of another school, we request that you forward the design to Collegiate Licensing for approval.

Are prints of Clemson University buildings licensed?
Artists’ prints of well-known University buildings or scenes that are advertised, marketed, packaged or otherwise presented in a manner that implies or suggests endorsement by the University shall become licensed products. Please be sure that any prints that you purchase to resell have been licensed by the Collegiate Licensing Company. Additional information can be obtained either by viewing or by calling the Collegiate Licensing Company at 770-956-0520.

What products can be licensed by Clemson University?
Clemson University does not exclude any product line as long as the marks are displayed with “good taste.” All products bearing the marks of Clemson are approved by the director of University Trademarks and Licensing.

How does Clemson University respond to trademark infringement?
Clemson University aggressively pursues infringers through legal channels, including but not restricted to, letters of “Cease and Desist” and lawsuits.

How does a customer tell if merchandise is licensed?
The “Officially Licensed Collegiate Products” label hologram should appear on all approved and licensed merchandise. With this label hologram, alumni, students, fans and supporters know they are buying a product of quality and authenticity that represents the goodwill of Clemson University. The label hologram is your assurance that merchandise has been approved by the institution.

Any merchandise not bearing these hologram labels for institutions represented by the Collegiate Licensing Company, but using the marks of that institution, may represent an infringement of trademark laws, punishable by law.