Public Affairs

Brand Attributes

Brand Promise 

The Clemson Alumni Association connects members of the Clemson Family, inspiring pride, celebrating achievement, providing service and strengthening relationships with Clemson University and with each other. 

Brand Attributes 

Clemson family — Personal, warm, friendly, approachable, loyal, emotional, connected, caring. 

Service — Providing true value to alumni and the University. 

Helpful — Friendly, effective, knowledgeable, connected, responsive, Clemson concierge. 

Leadership — The voice and advocate of alumni, looking to the future to anticipate alumni needs, innovative programming, forward-focused. 

Celebrating history and traditions – Cultivating memories of student days, relationships and memorable new experiences. 

Inspiring — Inspiring alumni to stay connected or reconnect, engage, keep learning and give back. 

Making a difference — Challenging and recognizing how alumni and Clemson make a difference. 

Winning spirit — In individual lives, professional achievement, community involvement, and athletics, determination to be the best.