- Communications Toolbox Homepage
- Brand Policy
- Brand Concept
- Brand Fonts
- Brand Color Palette
- Color Specifications
- Wordmarks
- Branding Guidelines for Photography
- Stationery
- Sign Design Guidelines
- Video Guidelines
- Editorial Style Guide
- Web Style Guide
- Cascade Style Sheet Guide
- Alumni Guidelines
- Campaign Guidelines
- CU-ICAR Guidelines
- Social Media Guidelines
- Student Affairs Brand Guide
Brand Attributes
Brand Promise
The Clemson Alumni Association connects members of the Clemson Family, inspiring pride, celebrating achievement, providing service and strengthening relationships with Clemson University and with each other.
Brand Attributes
Clemson family — Personal, warm, friendly, approachable, loyal, emotional, connected, caring.
Service — Providing true value to alumni and the University.
Helpful — Friendly, effective, knowledgeable, connected, responsive, Clemson concierge.
Leadership — The voice and advocate of alumni, looking to the future to anticipate alumni needs, innovative programming, forward-focused.
Celebrating history and traditions – Cultivating memories of student days, relationships and memorable new experiences.
Inspiring — Inspiring alumni to stay connected or reconnect, engage, keep learning and give back.
Making a difference — Challenging and recognizing how alumni and Clemson make a difference.
Winning spirit — In individual lives, professional achievement, community involvement, and athletics, determination to be the best.