Our mission is to enhance the lifelong Clemson experience by serving, involving, informing, and engaging our alumni, current and future students, and friends of the University.
We support the University’s strategic initiative to break into the top 20 of national public universities by demonstrating what makes Clemson distinct through image, words and graphics.
Our vision is to foster a lifelong connection to Clemson among all members of the Clemson Family.
We support the University’s vision, “determined spirit,” as the core of Clemson DNA. It captures the emotion of diverse constituencies in the University’s community and communicates why they connect and become believers for life.
To communicate our alumni brand effectively, we have established a palette of tools that, when combined, tell the story of an institution located in a setting of intense beauty with heart and a drive to be the best.