Public Affairs

Campaign Brand Policy / Architecture

Brand GuidelinesA campaign in support of Students, Faculty, Student Engagement and Facilities.

The identity of the Will to Lead campaign is created through consistent communications, whether visual, oral, written or otherwise. This guide is intended to help Clemson employees, volunteers, students, alumni and friends understand the campaign brand and communicate it effectively.

This site describes the written and visual standards for the campaign. It also contains boilerplate copy that should guide campaign communications.

Proper adherence to these standards will help ensure a clear and consistent brand experience, which will help the Clemson Family understand — and, in turn, support — the Will to Lead campaign.

If you have any questions regarding the brand or need assistance, the Office of Creative Services (864-656-2467) and the campaign communications director, Michele Cauley 864-656-1685, are here to help.