The logo must not be altered in any way and should always be used in the three styles shown. Attention must be given to ensure that the logo is always readable and that other images or design elements do not visually interfere. Doing such dilutes the integrity of our visual identity.
It is the responsibility of all persons involved in communications to participate in implementing this new visual and editorial identity program. A strong identity will contribute not only to CU-ICAR’s but also to Clemson University’s overall image and branding efforts. Questions should be directed to the Department of Creative Services by calling 864-656-2467.