Public Affairs
- Communications Toolbox Homepage
- Brand Policy
- Brand Concept
- Brand Fonts
- Brand Color Palette
- Color Specifications
- Logo Guidelines
- Branding Guidelines for Photography
- Stationery
- Sign Design Guidelines
- Video Guidelines
- Editorial Style Guide
- Web Style Guide
- Cascade Style Sheet Guide
- Alumni Guidelines
- Campaign Guidelines
- CU-ICAR Guidelines
- Social Media Guidelines
- Student Affairs Brand Guide
Logo Guidelines
Any mark that is intended to represent Clemson University is the property
of the University and must adhere to all guidelines. A five-level
system addresses current marks and marks that will need to be revised
or created in the future. Please refer to guidelines for proper use at all
levels. Contact Creative Services to initiate design of all marks.
- University Wordmark, Tiger Paw and University Seal
- University Wordmark with Academic Symbol and University Wordmark with Tiger Paw
- College, Department, Units
- Broad Groups, Alumni
- Product Brands beyond Clemson
- Student Affairs Departmental Wordmarks
- Will to Lead (jpg for print)
- Will to Lead for Clemson Athletics (jpg)
